Hsiao-ling Chin

I am a senior Chinese language specialist with over 20 years of experience in localization, transcreation, Chinese copywriting, and multicultural communications.

I started my career writing Chinese advertising copy, and that background still shapes how I work with language today. Whether I am translating, localizing, or transcreating, I focus on making Chinese content read clearly, sound right, and fit the audience.

Over the years, I have grown into Copy Supervisor and Director of Creative Services roles, working with creative, account, production, client, freelancer, and vendor teams on Chinese and multilingual projects across advertising, digital, print, TV, radio, social, healthcare, public health, finance, telecom, and other industries.

Freelancer (01/2025 – Present)

• Provide Chinese translation, transcreation, and localization for digital, marketing, and product-related content.
• Transcreate English digital ads and scripts into Chinese for marketing and advertising projects.
• Translate product summaries, brochures, and marketing materials from English into Traditional and Simplified Chinese.
• Review selected Chinese-language AI content for clarity, tone, and linguistic accuracy.
• Provide Mandarin interpretation for children’s educational evaluations.

Selected projects/clients: Darwin Software / RPM Advertising, Knighthead International, Comprehensive Resources, and DataAnnotation.

APartnership, Inc / Director of Creative Services (02/2017 - 12/2024)

• Led Chinese copywriting, transcreation, and multilingual campaign development across digital, print, TV, radio, social, OOH, websites, and direct mail.
• Collaborated on creative concept development and adapted copy for Chinese and Asian American audiences across healthcare, public health, finance, telecom, and consumer campaigns.
• Oversaw multicultural language projects across multiple Asian languages, coordinating copywriters, translators, freelancers, vendors, timelines, and quality review.
• Managed video and radio production budgeting, scheduling, vendor coordination, recording supervision, and post-production review.
• Partnered with creative, account, production, client, and vendor teams to maintain copy quality, brand voice, cultural fit, and deadlines.

Clients included: Bank of America, California Department of Public Health, Humana, U.S. Centers for Disease Control, Covered California, Vitasoy, U.S. Small Business Administration, Tobacco Free CA, NYC Commission on Human Rights, GMAC, DIRECTV, EcoTV, Dish Network, SoCalGas, Sky View Parc, and Gemdale.

APartnership, Inc / Senior Copywriter - Copy Supervisor (04/2001 - 02/2017)

• Created and adapted Chinese copy for print ads, TV and radio scripts, direct mail, brochures, websites, presentations, and other campaign materials.
• Contributed to creative concept development for Chinese and multicultural campaigns.
• Managed multilingual projects across English, Chinese, Korean, Japanese, Tagalog, and other Asian languages, coordinating with copywriters, translators, and freelancers.
• Reviewed copy for tone, clarity, cultural fit, and brand consistency.

Clients: US Postal Service, Oxford Health Plans, Bank of America, Anheuser-Busch, CDC, General Motors, GMAC, Budweiser, Prudential, Allianz Life, DIRECTV, The Home Depot, Echostar, NYU Center for Study of Asian American Health, Asian Smoker’s Quitline, Gilead, Nationwide, Charter Communications, Related, China Trust, Asian Americans for Equality

Admerasia, Inc. / Copywriter (01/1998 – 12/2000)

• Created brand-consistent Chinese content for financial and telecom clients including Citibank, MetLife, and American Express. • Localized campaign materials across print, TV, radio, and digital to align with brand voice and cultural expectations. • Produced press releases, brochures, and marketing collateral for public institutions such as the NYC Board of Elections.

Junior Copywriter at LLT Advertising (1996-01 – 1998-12)

• Wrote and adapted Chinese advertising content for financial and telecom clients including HSBC Canada and Bell Canada. • Supported multilingual campaign development and ensured culturally accurate localization of marketing copy.

MA in Communication Arts – New York Institute of Technology

BA in History – SooChow University