Dr Humza Mullick

EVERY great digital product starts with the end-user. The reason most digital products fail is because they’re built on the foundation of assumption and personal experience of the designers – neither of which means a thing to the end-user.

But extensive user research can be complicated, time-consuming, and often overwhelming.

That’s where I come in…

With over 20 years’ experience conducting research, plus multiple academic accolades, I fill that gap by getting into the minds of your would-be users, returning you authentic data-driven insights that provide your design process with certainty, clarity and precision.

Discovery - with GDS

Senior User Researcher Consultant

Projects worked on

Client: Birmingham City Council

Project: Fieldworker Digital Transformation Project (Discovery, Alpha & BETA)

Client: The British Army 

Project: THEIA Digitalisation Transformation

Project: Basic Training Adaptation Program ( Discovery)

Client: Driving Vehicle Standards Agency (DVSA) 

Project: Webchat Discovery

Client: GDS 

Project: Technical Documentation Template ( Discovery)

Client: UK Export Finance Digital, Data and Technology (DDaT)

Project: Amendments ( Alpha)

Throughout my work as a user researcher, I always look for opportunities from data collected. The reason for this is that I am not there to provide or suggest any solutions but to understand what pain points arise and how they can be tackled. Interview data, observation data are just raw data: things I saw and heard, and these are recorded without judgment.

Insights, however, are a deeper interpretation and understanding of what I am seeing and hearing. Insights allow me to make sense and meaning out of my observations. I do this by reviewing my collection of themes and/or patterns I then take my theme and create a statement out of each one.

The next stage is for me to. rewrite and/or recombine my insight statements until I believe they are new. These insights help guide me towards new challenges, opportunities, and solutions.

• PhD Educational Leadership 
• MEd in Practice Based Professional Research
• MA in Education
• BSc Psychology