SC | NVPP3 | Senior User Researcher | Mentor
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EVERY great digital product starts with the end-user. The reason most digital products fail is because they’re built on the foundation of assumption and personal experience of the designers – neither of which means a thing to the end-user.
But extensive user research can be complicated, time-consuming, and often overwhelming.
That’s where I come in…
With over 20 years’ experience conducting research, plus multiple academic accolades, I fill that gap by getting into the minds of your would-be users, returning you authentic data-driven insights that provide your design process with certainty, clarity and precision.
Discovery - with GDS
Project: Fieldworker Digital Transformation Project (Discovery, Alpha & BETA)
Project: THEIA Digitalisation Transformation
Project: Basic Training Adaptation Program ( Discovery)
Client: Driving Vehicle Standards Agency (DVSA)
Project: Technical Documentation Template ( Discovery)
Client: UK Export Finance Digital, Data and Technology (DDaT)
Throughout my work as a user researcher, I always look for opportunities from data collected. The reason for this is that I am not there to provide or suggest any solutions but to understand what pain points arise and how they can be tackled. Interview data, observation data are just raw data: things I saw and heard, and these are recorded without judgment.
Insights, however, are a deeper interpretation and understanding of what I am seeing and hearing. Insights allow me to make sense and meaning out of my observations. I do this by reviewing my collection of themes and/or patterns I then take my theme and create a statement out of each one.
The next stage is for me to. rewrite and/or recombine my insight statements until I believe they are new. These insights help guide me towards new challenges, opportunities, and solutions.
