Propositions / Product Marketing Director (FTC) - Oliver Agency - London
(2025-11 - 2026-06)
Clients/ Sectors: Inform - Informa Markets (Brand-side placement)
- Crafting high-impact product marketing strategies and value propositions across two separate event portfolios (Fashion & Construction)
- Combining market and customer research, internal user data, cultural trends, behavioural insight and analytics to map the product experience and identify new revenue opportunities
- Addressing revenue goals, conversion challenges, attendee journeys, competitive differentiation to help my teams win
- Partnering with commercial and sales teams to create positioning, sales brochures and playbooks to help teams ramp up faster and communicate value effectively
- Working across departments, bringing marketing, sales, content, product, digital and senior leadership teams together around a clear plan and shared accountability
- Highlight Achievement: Drove up email campaign engagement by 31% and increased biannual event attendance by 8.5%. Improved the NPS score from 33 to 70. Increased event revenue across two events by 10-12%.
Strategy Director (Freelance) - Various agencies - London
(2024-02 - 2025-02)
Clients/ Sectors: Chase Bank, JP Morgan & Sodexo
- Designing smart, succinct and effective Marcoms approaches to complex strategic tasks and client deliverables
- Analysing market trends, customer behaviours, and the competitive landscape to maintain a strategic advantage
- Defining comprehensive GTM plans that align with broader business objectives, product roadmaps, and revenue goals
- Developing core value propositions, product messaging, and positioning statements that cut through market noise and speak directly to targeted buyer personas
- Equipping sales teams with the tools, training, pitch decks, and competitive elements needed to successfully close deals
- Highlight Achievement: Designed and facilitated several SLT workshops with a 100% C-suite satisfaction rate.
Strategy Director (FTC) - White Bear Studio - London
(2023-06 - 2024-01)
Clients: Freshways Milk, Kerry Foods, Kopparberg & Rypen Technology
- Implementing a brand development and strategic process to help position the agency to win new business
- Conducting audience and market research, crafting trend reports and delivering strategic recommendations to our clients
- Architecture and portfolio development for FMCG brands (B2C & B2B)
- Spearheading the development of product marketing strategies to expand client opportunities
- Working closely with senior stakeholders, C-suite leaders, and external partners to align with business objectives
- Highlight Achievement: Sustained a 100% pitch success rate with four client wins in the period.
Senior Strategist - MRM/McCann World Group - London
(2021-06 - 2023-05)
Clients: Microsoft Solutions, Mitsubishi Electric, & Sanofi - Allegra
- Leading the ESG strategy and 3-year content marketing plan for Mitsubishi Electric's 'Changes for the better' 2023 Global campaign
- Developing a series of product marketing campaigns for global brands in the Tech solutions Sustainability, and OTC Pharma sectors
- Driving insight-led research, comprehensive relationship maps, experience strategies and marketing comms
- Identifying opportunities to influence better customer awareness, consideration, and engagement
- Highlight Achievement: Researched and drafted up an ESG strategy and content marketing plan for Mitsubishi Electric's 'MEU - Changes for the better' 2023 Global campaign (Increased engagement by 23% on the previous 2022 campaign).
Senior Strategist (FTC) - Pollitt & Partners - London
(2020-09 - 2021-05)
Clients: Mölnlycke Health, World Animal Protection, & Homes for Lambeth
- Leading the World Animal Protection account and being responsible for the creation of WAP's new brand position, messaging frameworks and global campaigns
- Building persuasive business cases that secure investment and funding, to ensure sustainable income growth
- Leading the identification and capture of client opportunities based on user research, product analytics, team feedback, and competitor benchmarking
- Creating a clear value proposition, linked to the big idea, strategy and goals, validated by KPIs and desired outcomes
- Collaborating with SLTs to create and roll out brand messaging frameworks and product marketing campaigns
- Highlight Achievement: Led the ideation, workshop facilitation, proposition development and key messaging for World Animal Protection's global awareness campaign. Increasing sign ups/ memberships by 6.5% YOY.
Senior Creative Strategist - Notepad Studio - Birmingham
(2018-06 - 2020-09)
Clients: Oxbridge Learning, CPW, Canopy Nurseries, & Legacy Events
- Nurturing a team of junior strategists and running several rebrand processes for start-ups and SMEs in a range of sectors
- Overcoming problems and ambiguity, with positive and inspiring ideas - delivered to clients in engaging ways, with rigorous analysis and intelligent solutions
- Leading brand naming projects and workshops, positioning, and architecture, and experience mapping/ customer user journeys
- Developing brand concepts, narratives and big ideas to inspire and excite key stakeholders in the branding process
- Gathering and analysing performance data to assess impact and inform strategic decision-making
- Highlight Achievement: Received a Transform Awards 2022 - Bronze Award: Best Brand Identity for the rebrand on CPW - a UK environmental building services consultancy firm.
