Indika Mayadunne

Experienced Sales, Business Development and Distribution professional with 10+ years of commercial experience, progressing from Sales Representative to Area Sales Manager and Business Development Manager. Strong background in B2B sales, dealer and distributor development, territory management, product development, market segmentation, pricing, promotion, sales collections and team leadership. Managed 7 distribution operations and 14 sales representatives, developed 6 new distribution operations and managed combined turnover exceeding LKR 3 billion per month.

Proven record of doubling sales, launching products and running an independent regional distribution business. UK care experience adds strong communication, reliability, time management and client relationship skills.

Seeking Business

Development, Area/Regional Sales or Commercial roles.

Care Worker at Pure Home Care (2025-04 – Present)

• Provide person-centred care and support to adults and children in home-care environments.
• Support clients with dementia, mental health needs and autism, adapting communication to individual requirements.
• Provide personal care, dressing, feeding, mobility assistance and safe moving and handling.
• Build positive professional relationships with clients and understand individual preferences and needs.
• Maintain excellent punctuality, time management and reliability across scheduled visits.

Senior Care Assistant at Altogether Care (2023-04 – 2025-01)

• Delivered domiciliary and personal care to adults in their own homes.
• Supported clients with personal care, dressing, feeding, mobility and moving and handling.
• Experience supporting people living with Parkinson's, dementia, mental health needs and other adult-care requirements.
• Built strong relationships with clients through respectful communication.
• Recognised as one of the top three carers in the Yeovil branch.

Business Development Manager / Product Development at Hants Distributor (2010-05 – 2015-12)

• Managed business development across two provinces.
• Established a new distribution operation in an area where the company previously had no distribution network.
• Developed direct dealer relationships and expanded the customer base, contributing to significant sales growth.
• Introduced new mattress and cushion products to compete with established competitors.
• Developed mattresses, foam, cushions, spring mattresses and Styrofoam products.
• Applied product development, market segmentation, pricing, promotion and distribution knowledge to market opportunities.
• Supported sales growth, distribution development and commercial recovery.

Sales Representative → Area Sales Manager at Richard Pieris Distributor Ltd / Arpico (2000-03 – 2010-03)

• Covered three provinces across hardware and furniture sales, developing new dealers and outlets through field sales and product promotion.
• Achieved approximately double the sales performance in assigned territories and became a leading performer in water tanks and rubber products; recognised island-wide for plastic furniture sales.
• Promoted to Area Sales Manager within seven years, becoming the first employee to achieve this progression.
• Managed 7 distribution operations and 14 sales representatives, with combined turnover exceeding LKR 3 billion per month.
• Developed 6 new distribution operations and successfully restructured/closed 6 underperforming operations while protecting company interests and recovery.
• Managed sales and collection targets, dealer development, POSM, promotions and market expansion.
• Initiated the launch of the Super Cool Quilted Mattress and developed extensive market knowledge in foam mattresses, spring mattresses and cushions.

Owner / Regional Distributor at Snowfresh Mineral Water (2015-12 – 2023-01)

• Established and operated a regional mineral-water distribution business covering 20L, 5L, 1L and 500ml products.
• Managed approximately five sales/delivery routes using a lorry; personally handled sales, collections, customer development, promotion and distribution.
• Generated approximately LKR 200,000 monthly turnover and developed the regional market for the Snowfresh brand.

Marketing – Sri Lanka Institute of Marketing (SLIM)

GCE Advanced Level (A/L)

GCE Ordinary Level (O/L)