Inês Tavares

With a background in Graphic Design, Digital Marketing and UX/UI, I focus on building visual systems that are both expressive and strategic. My work balances concept and clarity, creating design that communicates with intention. I value structure, storytelling and attention to detail, whether working independently or as part of a team. For me, design is not only about aesthetics, It is about impact.

Communication & Multimedia Designer (Freelancer) - Independent

(2022-01)

Independent work and academic projects

• Creation of visual identities, graphic materials and UX/UI prototypes (web and digital).
• Participation in branding projects and digital strategies in academic and collaborative contexts.

Sales Assistant - Adidas Portugal, Carolina Herrera Lisboa

(2016-01 - 2024-12)

• Experience in personalised customer service, client communication and product management.

Course - Communication, Marketing, Public Relations and Advertising - ESAD – Escola Secundária António Damásio (2013-01 - 2016-12)

Course - Communication and Multimedia Design - ETIC – Escola de Tecnologias, Inovação e Criação (2021-01 - 2023-12)

Course - Digital Marketing and Strategy - EDIT.– Disruptive Digital Education (2024-01 - 2025-12)

Course - UX/UI Design - IEFP – Instituto do Emprego e Formação Profissional (2024-01 - 2025-12)

Course - Social Media Management - IEFP – Instituto do Emprego e Formação Profissional (2025-01)