Irin John

A recent marketing graduate with a Master's in Marketing from Loughborough University and nearly three years of demonstrated success in cybersecurity. Proficient in developing and executing innovative marketing strategies by integrating technical expertise with strong strategic thinking. Proven ability to collaborate cross-functionally, optimize brand management processes, and drive business growth through impactful marketing campaigns. Currently seeking an opportunity to apply academic and industry expertise to solve real-world business challenges, with a focus on digital marketing, brand positioning, and strategic solutions.

Senior Systems Engineer

Infosys Ltd., Bengaluru, India | June 2021 – Sept 2023

• Led the implementation of identity and access management solutions, with expertise in Single Sign On and certificate management in AWS environments.
• Automated reporting processes, reducing manual workload by 50% and increasing efficiency for client teams.
• Collaborated with cross-functional teams to optimize system performance and enhance security, ensuring seamless project delivery.
• Improved incident resolution by 20% through root cause analysis and efficient documentation.

Infosys Ltd., Bengaluru, India | Jan 2021 – June 2021

• Trained in Java programming, SQL, and Angular Java.
• Developed a shopping application as part of final project, showcasing full-stack development skills.

MSc in Marketing

Loughborough University, United Kingdom | Oct 2023 – Oct 2024

Strategic Marketing Solutions Project – Tesco

Collaborated with Tesco to develop marketing strategies focused on mitigating internal theft through enhanced internal communications. Implemented a comprehensive campaign to increase employee awareness and engagement.

Britvic Rockstar Energy Drink Project

Collaborated on analysing consumer trends and formulating brand positioning strategies to align Rockstar with emerging market demands in the health and sustainability sectors. Successfully delivered a comprehensive presentation that influenced brand strategy decisions.

Brand Management Project– Lucozade

Conceptualized a copycat brand for Lucozade using the Consumer-Based Brand Equity Model. Developed a visual brand identity detailing the intrinsic and extrinsic attributes of the brand, optimizing for consumer engagement.

Digital Marketing Project for a Small Business

Developed a strategic digital marketing plan for a footwear business, leveraging the SOSTAC Planning Framework. Recommended innovative digital tools and social media strategies to maximize marketing ROI within a £20,000 budget.

Market Research Methods – British Museum Case Study

Conducted in-depth qualitative research, identifying key visitor segments and recommending strategies to enhance customer engagement and improve the overall visitor experience.

Bachelor’s Degree in Electronics and Communication Engineering (First-Class Honours)

APJ Abdul Kalam Technological University, India | Aug 2016 – May 2020