Creative Executive | Creative Director | Executive Producer | Brand Architect
I build marketing systems that convert attention into action. For over two decades, I've worked at the crossroads of creativity, technology, and commerce, leading transformation across brand, content, and customer engagement. My background spans global campaigns, industrial-scale DRTV, digital platforms, and post-production innovation, always with a clear focus: making communication work harder, and measurably so.
I'm as comfortable shaping narrative and recruitment strategy for complex organisations as I am directing teams, refining output, and modernising how content is created and deployed. Increasingly, that includes the practical application of data, AI, and evolving digital platforms to improve performance and relevance. I work easily at a senior level, often under NDA, and am trusted to bring clarity, discretion, and momentum to environments that need to evolve without losing their core identity.
Executive Creative Director | Executive Producer | Writer - Independent / Global Clients - Global
(2004-01)
Creative leadership across brand transformation, content strategy, and marketing systems for organisations operating at scale. Clients and partnerships include Time-Life, Walmart, EMI, Sony, Universal, Canal+, JML, Dormeo and others across retail, media, Pharma and regulated sectors.
Managing & Creative Director - Key Film and Television (JV with Sanctuary Group PLC)
(1995-01 - 2003-12)
Built and led one of Europe's most successful DRTV creative businesses.
Head of Special Projects - Working Title Films
(1991-01 - 1995-12)
Led brand and identity development for Polygram / Phonogram. Early experience of aligning creative, brand and audience at scale.
