Isabel Laughton

Capable and ambitious, with a passion for business and innovation. Masters educated with an analytical and agile mind. Self-motivated and proactive, as well as a committed team player. Strong communication and interpersonal skills, enthusiastic, conscientious and relishes a challenge.

My goal is to operate within a fast moving and diverse commercial environment, where I can contribute and develop my academic and intellectual skills, through active involvement in a range business tasks.

Optimum Technology Transfer: ERP Adoption Consultant: September 2022 – Current

• Provided support to large companies, such as Whitworth Brothers by providing bespoke training solutions and tech-based learning resources. 
• Engaged with 360 consultancy projects involving client relationship building and workshops. 
• Led Knowledge transfer meetings with SMEs, facilitated the development of end user training materials and courses for ERP systems. 
• Gained knowledge of the importance of strategic planning in business and the methods of both project training and delivery, through analytical thinking and variety of communication methods.
• Developed a real understanding of how business operate and how they cohere and react to change.

Northern Gas and Power: Business Account Manager: December 2021- June 2022

• Account manager responsible for developing new business contracts, supplying electricity and power services in a highly competitive marketplace. 
• Researched new business leads and employed sales strategy to maximise engagement and deliver new sales contracts.
• High level customer engagement maximising personal acumen with an agile sales approach to close sales.
• Met all performance targets, aiding department progression towards sales goals. 
• Maintained market awareness and political and global changes to maximise effectiveness of sales strategy. 

Its Got Soul: Sales Executive: Part time

• Sales member of a team working for a small independent shoe business, delivering professional sales presentations – for use at events such as The Great Yorkshire Show. 
• Experience of resolving customer issues using strong interpersonal skills and conflict resolution techniques. 

Distinction - MSc International Business Management (Newcastle University) 

Course Content Includes: International Business Strategy, Managing Change in Organisations, International Entrepreneurship, International Marketing.

• Developed a deep understanding of the theory and practice of International Management and Marketing, with particular emphasis on strategic and tactical aspects of business and international trade. 
• Established sustainable business models and formulated inclusive marketing plans including corporate social responsibility and best practice. 
• Developed international marketing strategies for actual UK companies, considering the international and cultural complexities surrounding the product and its marketplace. 
• Dissertation project created a tool to enhance managers social responsibility and innovation as well as corporate sustainability for SME businesses. Involving secondary research analysis to formulate an innovative game to be used by managers. 
• Presented findings to company CEO who then implemented the tool in the international market. 
• Led group discussions and seminars, presenting opinions and ideas coherently and concisely.
• Conducted market research in the form of questionnaires and analysed these to draw significant conclusions.
• Worked as part of a management team in a strategic business simulation over an extended 3-week period, where live market volatility led to daily critical decision making, testing management competencies. I undertook a leadership role facilitating effective group discussions, giving me the confidence to manage conflicting demands and strict deadlines, in support of a team and on my own initiative. 
  1. (High) - BSc (Hons) Psychology (Newcastle University)

• Internationally regarded Undergraduate degree covered all aspects of Psychology including, social, biological, and cognitive psychology, incorporating detailed research methods and their analysis. 
• Psychology is intrinsic in consumer decision making. The course included extensive project work developing psychological analysis of product design and marketing. 
• Developed multiple hypothetical advertising and marketing strategies supported by individual psychological rationales to maximise effectiveness. 
• Advanced consumer psychology research methods including, consumer targeting and aspirational analysis, particularly of millennial preferences – using latest statistical computer modelling and bespoke algorithms.
• Designed, developed, and applied advanced empirical study relating to altruistic behaviour, exploring the rationale behind the willingness of individuals to incur a cost to themselves for the benefit of another person. 
• Extended field based psychological experiment analysing a diverse range of children and their abilities, culminating in a detailed presentation of the psychological analysis. 
• Social psychology enabled me to understand behaviour and influences in social contexts and the relevance and importance of relationships in the business world, such as those between a company and its customers or a brand and its global reach, the senior management team and its investors or shareholders.