Isabel Zoppetti

A creative digital marketing professional specialising in Advertising, Digital Marketing, and Marketing Communications, with a flair for creative concepts and designs, branding, and campaign development.

Strategic

Advertising and Marketing Communications student at the University of Greenwich, with international experience in Europe in digital marketing, social media, and marketing consulting. Strengths in understanding consumer behavior and needs and interpersonal skills, developed through an extended customer service experience in the hospitality sector. Ability to think outside the box and bring innovative and creative solutions to challenging briefs.

Content creator l Viewpoints – MA Marketing Suite University of Greenwich | November 2021 - Current

Produced informative content aimed at marketing students about topics and trends relating to the marketing industry, with the aim of sharing knowledge for skills development. Used written communication and design skills to create appealing content to engage the audience.

Achievements: Produced articles on topics, such as tools to create an impressive marketing campaign proposal.

Content creator l Winederful UK | April 2021 - May 2021 

Worked with an independent wine producer and distributor based in Italy, which sought to enter the UK market. My role involved developing a content plan, and a calendar and schedule for publishing content on a regular weekly basis. I generated creative content, including social media posts, promoted competitions on Instagram, and developed a cohesive brand style across various social media platforms (Instagram, LinkedIn, and Twitter), in order to increase brand awareness.

Achievements: contributed to successful entry into the UK

Gringo’s E-Bike | February 2021

Collaborated with a brand-new business based in Italy, by designing the logo, personalised flyers, stickers, and vouchers. I helped the company to develop a brand image that is distinctive from its competitors.

Achievements: contributed to the company’s profitable marketing strategy

University of Greenwich | United Kingdom | November 2021 - December 2022

MA Strategic Advertising and Marketing Communications

First-Class Degree

• Created a Digital Marketing Campaign for Whyte and Mackay ‘Make it smooth’ - Grade 75%
• Developed an Integrated Marketing Communication strategy for the University of Greenwich, with a focus on sustainability ‘One person at a time’ - Grade 75%
• Used Tableau to create engaging data visualisations to identify business improvements – 82%
• Developed research proposal on customer brand identification, which lecturer requested to use as an example for future students – Grade 80% 
• Developed a content marketing plan for Duolingo, with the design of a new feature ‘Swipe your language buddy’ – Grade 72%
• Produced a report regarded Patagonia and its circular economy – Grade 80%