Isaias

E-Commerce Manager with 5+ years of experience leading Shopify and Shopify Plus operations, digital merchandising, and performance optimization. Proven ability to drive revenue growth, improve conversion rates, and align cross-functional teams to execute data-driven strategies across multi-brand and DTC environments.

E-Commerce Manager at MANZO FOOD SALES (Present)

• Led end-to-end management and optimization of Shopify Plus storefront operations, ensuring site stability, scalability, and revenue performance.
• Executed promotional strategies, bundles, discount campaigns, and site updates to drive conversion growth and seasonal sales performance.
• Managed product catalog operations including product uploads, variant structuring, pricing accuracy, SEO optimization, and digital asset management across e-commerce channels.
• Built, published, and maintained landing pages for campaigns, product launches, and evergreen conversion initiatives, overseeing the full lifecycle from briefing and QA through launch and performance analysis.
• Owned website change management by maintaining a prioritized roadmap for site enhancements, feature releases, and operational updates across marketing, operations, and leadership teams.
• Built and maintained e-commerce dashboards tracking core KPIs including conversion rate, AOV, repeat purchase rate, churn, LTV cohorts, and traffic performance to support strategic decision-making.
• Partnered cross-functionally with marketing, fulfillment, customer support, and development teams to support product launches, digital campaigns, and customer experience improvements.
• Optimized on-site lead generation through strategic management of pop-ups, flyouts, embedded forms, targeting logic, timing, and offer testing to improve customer acquisition and conversion.
• Managed site search and navigation optimization to improve product discoverability, reduce zero-result searches, and enhance the customer journey.
• Leveraged AI-powered coding tools, including Claude Code, to rapidly develop, iterate, and launch e-commerce functionality, reducing reliance on external developers for front-end enhancements and integrations.
• Designed and deployed AI-driven automation agents to streamline e-commerce workflows including anomaly detection, inventory and pricing alerts, reporting automation, content generation, and customer segmentation triggers.
• Built and maintained multi-step automations to reduce manual processes across the e-commerce technology stack.
• Evaluated and implemented AI-native tools for personalization, predictive recommendations, search optimization, and dynamic content experiences to improve customer engagement and operational efficiency.
• Leveraged AI content and visual generation tools to accelerate production of landing page, SEO, and email marketing assets while maintaining brand consistency.

E-commerce Operations Manager at Perry Ellis International (2022-10 – 2025-02)

• Managed day-to-day operations for multiple e-commerce websites, overseeing SKU launches, pricing accuracy, merchandising execution, product uploads, and on-time campaign deployment to support revenue growth and customer experience goals.
• Collaborated cross-functionally with design, marketing, planning, buyers, and UX teams to align digital strategies, optimize the customer journey, and execute high-impact product launches and seasonal campaigns.
• Led email marketing strategy, content planning, and promotional calendar execution using Klaviyo and Listrak, driving engagement and supporting new product launches and promotional initiatives.
• Conducted site audits and analyzed KPIs including conversion rate, bounce rate, traffic, and AOV using Google Analytics and Hotjar to identify optimization opportunities and improve site performance.
• Managed site search, navigation, sorting, and filtering strategies to improve product discoverability, streamline the shopping experience, and increase conversion rates.
• Oversaw copywriting and digital content production for campaigns and product launches, ensuring alignment with SEO best practices, brand voice, and merchandising objectives.
• Coordinated omnichannel photoshoot workflows, including photo samples and shot lists, ensuring timely execution and high-quality visual assets for e-commerce and marketing campaigns.
• Conducted competitive analysis and monitored industry trends, consumer behavior, and emerging e-commerce technologies to inform merchandising, marketing, and customer experience strategies.
• Directed special projects from concept through execution, delivering operational improvements, enhanced user experiences, and scalable e-commerce solutions.

E-Commerce Manager at Severe Party (2021-04 – Present)

• Founded and operated a lifestyle clothing brand on Shopify, managing end-to-end e-commerce operations, product design, and brand strategy.
• Designed and developed products and collections, overseeing concept creation, garment design, and production planning.
• Negotiated and collaborated with multiple vendors and manufacturers to produce high-quality merchandise for seasonal drops.
• Built and customized the Shopify storefront using HTML/CSS to enhance UX and mobile responsiveness.
• Oversaw inventory, order fulfillment, and customer service to ensure a seamless customer experience.

Bachelor in Business Administration in Marketing and Business Analytics – Florida International University (2019-12)