Head of Performance at Query Click & Corvidae.ai (2025-02 – Present)
Promoted to own search performance across our services functions, managing a £2M client portfolio, seven-person team, and full strategic accountability for SEO quality and commercial outcomes across every account.
- Set the strategic SEO direction across a portfolio of high-value accounts. Technical programmes, content strategy, link acquisition, and everything in between
- Leading the evolution beyond traditional SEO: GEO, AI-driven discovery, and unified search frameworks embedded across accounts before the industry caught up
- The standard-setter for SEO delivery quality. Every strategy reviewed, every output commercially aligned, nothing ships that shouldn't
- Technical oversight on migrations, redesigns, and platform changes: briefing, QA, post-launch. The work that protects rankings when everything else is in flux
- Built and deployed a proprietary AI-powered SEO content audit framework of client-ready workbooks and strategy documents, produced at scale, where a manual process used to live
- Designing an operations-wide workstream and tasking framework to systematically identify process gaps across all services and enhance them with automation
- Cut client reporting time by 50% through an AI reporting system trained on historical account data with live GA4, Google Ads, and GSC integration. 25%+ efficiency gains across wider delivery tasks
- The person in the room when SEO performance and growth roadmaps go to board level
- Builds teams that perform. Develops people who stay.
- Trusted by clients at the most senior level. The person they call when the strategy needs to change, the results need explaining, or the relationship needs steadying
SEO Lead at Query Click & Corvidae.ai (2022-09 – 2025-02)
Owned the SEO function end to end, account to account, brief to commercial outcome. Strategy, programme management, performance reporting, and team development. All of it.
- Directed end-to-end SEO strategies across a diverse client portfolio, technical programmes, content planning, link strategy, and reporting running in parallel across every account
- Delivered £1.6M YoY organic revenue growth (+25%) for an e-commerce client through a technical SEO overhaul and high-intent content strategy that actually converted
- Drove £3M in full-funnel revenue across a B2C account with SEO, CRO, and digital PR working as one joined-up growth engine
- Built the frameworks teams actually use: keyword research, content gap analysis, and opportunity models across B2B and B2C verticals
- Turned data into decisions developing reporting frameworks in GA4, GSC, and BrightEdge that translated organic performance into clear commercial narrative for senior stakeholders
- Developed the people, not just the output through structured coaching, regular performance conversations, and career frameworks that built a team worth keeping
- Championed unified search thinking internally, integrating GEO and AI search consideration into client workstreams as the landscape evolved
Head of Performance at Tillison Consulting (2019-11 – 2022-09)
Led the search function across a growing agency portfolio, strategy, delivery and team performance. The role where the foundations were built and the standards were set.
- Directed organic growth programmes across client accounts. Strategy set, delivery owned, and capacity managed so the right resource was always behind the right work
- Held the technical SEO standard across the portfolio, prioritising programmes, pressure-testing specialist output, and working closely with web development teams to ensure SEO requirements were briefed, built, and QA'd correctly
- Looked at how the team was working and made it work better. Delivery processes redesigned, workflows tightened across SEO and web development, efficiency up, output quality raised across the board
SEO Strategist at Tillison Consulting (2018-06 – 2019-10)
Promoted into the management team to lead SEO strategy across the agency. The step up from doing the work to owning the direction.
- Built and directed content strategies, keyword frameworks, and link acquisition campaigns across B2B and B2C clients. Organic programmes designed to convert, not just rank
- Turned performance data into boardroom narrative. SEO reporting and strategic recommendations delivered to senior stakeholders with clarity and commercial context
- Led a full website redesign and SEO migration end-to-end; information architecture, redirect mapping, technical QA, and post-launch performance management. The kind of project that either goes brilliantly or doesn't. This one delivered a 30% CVR uplift
- Owned technical SEO direction across the client portfolio, interrogating audit findings, prioritising what actually moved the needle, and briefing development teams on implementation with precision
SEO Specialist & Content Writer at Tillison Consulting (2014-01 – 2018-12)
Where it all started. Hands-on SEO and content delivery across a wide range of industries, platforms, and client challenges. Building the foundations everything since has been built on.
- Delivered SEO, content, and on-page optimisation across a broad mix of industries and CMS platforms. The kind of varied, high-volume work that builds real instinct fast
- Built strong foundations in organic search strategy, keyword research, analytics, and performance reporting, and never stopped adding to them
Business Owner, Systems Analyst at Various
Built a strong foundation in commercial analysis and operational rigor through experience as a Business Owner and in systems analysis roles at IBM and GEC Marconi.
