Deputy General Manager - Aston Villa Football Club
(2026-02)
- Lead and inspire a core management team and a large pool of casual matchday staff, fostering a high-performance hospitality culture.
- Design and implement robust training modules focused on exceptional service delivery and strict health and safety compliance.
- Strategically plan complex labour rosters tailored to fluctuating event footprints to optimize service delivery.
- Complete ownership of the hospitality and retail budget, delivering accurate financial reporting and variance analysis to senior stakeholders.
- Utilize data-driven forecasting to align operational resources with event profiles and attendance trends.
- Enforced strict stock control, regular auditing, and waste-reduction initiatives to maximize gross profit margins.
- Manage labour spend dynamically against real-time budgets to control costs without compromising premium standards.
- Maintain tight supply chain and procurement compliance to leverage purchasing power and reduce costs.
Head of Commercial Operations - Drayton Manor Resort
(2024-02 - 2026-02)
- Lead commercial strategy across F&B, Retail, and Admissions to align with organizational goals.
- Monitor sales trends and margins to identify revenue growth and cost-optimization opportunities. Developed and launched new menus and product offerings tailored to target demographics.
- Collaborate with finance, marketing, and supply chain heads to ensure seamless cross-functional execution.
Head of Operations - Twycross Zoo
(2019-05 - 2024-02)
- Managed a diverse team of 80 across a 100-acre site, including sales, entertainment, and visitor experience.
- Partnered with global IP to develop and deliver the Gruffalo Discovery Land, an immersive interactive attraction.
- Oversaw facilities maintenance, animal welfare collaboration, and emergency response planning.
- Managed multi-departmental budgets, ensuring strict cost control and effective resource allocation.
Team Leader / Duty Manager - Central England Co-op Food
(2015-04 - 2019-04)
Supported store operations for two high-volume convenience sites.
- Optimized stock levels and implementation of promotional strategies to maximize profit margins.
- Led team performance reviews and development programs (PDRPs).
Store Manager - Age UK
(2013-06 - 2015-04)
- Managed a high-performing volunteer team to maximize charitable funds.
- Successfully increased donations and Gift Aid through local business engagement and fundraising.
Various Roles (Customer Service to Supervisor) - The Co-operative Food
(2005-06 - 2013-05)
