Senior Marketing Leader
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Senior marketing leader and brand builder with extensive experience growing challenger and consumer brands across retail, DTC and international markets. Combines brand strategy, PR, partnerships, experiential and commercial marketing with a highly hands-on approach to turning strong products into bigger, more distinctive brands. Experienced working with founders, retailers and agencies, building integrated marketing functions and making budgets work hard.
Strong interest in sustainability, purpose-led brands and behaviour change.
Consultant at Jade Harris Consulting Ltd (2024 – Present)
Head of Marketing at Nutriburst Vitamins (2023 – 2024)
Well-funded start-up, highlighted by dynamic collaboration with the brand founder to bring the vision to life in an entrepreneurial setting; brand growth from £20K a month to 1st year sales £3 million Oversee branding, strategy, lead generation, online presence, PR, and social media channels, playing vital role in NPD pipeline through collaboration with manufacturers, ingredient suppliers, and regulatory bodies. Cultivate distributor relationships to ensure market competitiveness and international brand consistency whilst establishing key performance metrics for informed tactical decisions. Engineer and execute marketing strategy and calendar, driving brand growth and expanding market reach whilst managing diverse team; senior marketing lead, graphic designer, influencer manager, and E-commerce manager.
UK Senior Marketing Manager | Cover: Senior Director of Brand & Marketing | UK Marketing Manager at Kendo Brands (LVMH) (2019 – 2023)
Directed marketing operations for KVD Beauty, OLEHENRIKSEN Skincare and BITE Beauty; combined annual marketing budget of £1.2M, combined annual retail £22M. Led retail marketing strategy across Debenhams, Boots and Sephora, securing co-operative marketing investment and mobilising media and creative agencies to deliver high-impact launches and activations that strengthened brand visibility and retailer performance. Developed local strategy for influencer marketing and PR, managing communication plans to support brand objectives whilst confirming alignment with global teams to meet UK market needs.
Marketing Manager (Maternity Cover) at Balance Me Natural Skincare (2018 – 2019)
Designed brand marketing strategy encompassing target audience identification, objectives, content marketing plans, KPIs, and action plans for each marketing platform. Led PR and influencer strategies by writing press releases, events, and gifting initiatives whilst ensuring in-store execution aligned with brand strategy. Collaborated with E-commerce team to oversee annual promotional and gifting plan, responsible for CRM communications, and influencing PPC and SEO agencies for site performance.
Managed social media strategy for owned channels and enacted paid media campaigns to drive sales and follower growth, actively directing brand partnership programmes for social media exposure. Devised and effected product strategy, including NPD concepts, launch plans, and hero product re-support plans whilst building and managing marketing calendar for cohesive messaging. Built brand reputation and visibility through PR events, partnerships and targeted outreach, resulting in customer loyalty and retention.
Senior Brand Manager at Coty UK (2017 – 2018)
Reported to Head of Marketing, driving vision for Bourjois Paris, managing brand's P&L and A&CP budget across mass fragrance and body care brands. Deployed comprehensive analyses of market data, leveraging insights to inform promotional strategies and co-operating with sales and trade marketing teams for brand launches. Co-ordinated with Influencer Marketing team to amplify NPD activity and promotional calendars, certifying alignment across marketing initiatives and deep dives into consumer insights.
Shaped strategic brand planning and commercial innovations, enhancing product performance and setting FY19 NPD calendar whilst providing insights to drive brand strategies.
UK & IRE Marketing Manager (Unilever) | Australia Marketing Manager at Dermalogica & The International Dermal Institute (1999 – 2016)
Reported to General Manager, evolving local brand plans that realised sustainable business results, sales targets, and brand share objectives. Oversaw development and management of annual brand plan, leading marketing operations, demand planning processes, and confirming monthly forecast accuracy for launches and promotions. Managed company databases across channels, creating strategies for customer acquisition, retention, and rewards, focusing on competitor activity and insights.
Executed national campaigns for brand activity and new product launches, managing brand communications across PR, Influencer, on and offline channels. Delivered conferences, congresses, trade shows, roadshow-style education and one-to-one sessions, working with Sales and Education on integrated calendars and channel activation. Trained and mentored team members to ensure high performance and alignment with brand goals, fostering co-operative and results-driven work environment.
Mini MBA – Mark Ritson via Marketing Week (2025-04)
Bachelor of Business Administration in Marketing and Management – Northern Sydney Institute
Diploma in Nutrition – Shaw Academy
