Jade Styles

Senior Content Marketing Executive with 4 years' experience across content marketing, SEO and GEO, working with global brands including PMI, Disney Tickets, Accor and Lindt. I combine creative content development with data-led search strategy, using keyword research, competitor analysis and performance insights to identify opportunities and improve organic and AI search visibility. My content experience spans SEO-led articles and newsletters, website and landing page copy, whitepapers, email marketing, social media, promotional video and digital campaigns.

Alongside content creation, I have developed strong technical experience across SEO and emerging AI search, including keyword and content gap analysis, competitor research, on-page optimisation, Digital PR, AIO/GEO analysis and performance reporting. I use tools including SEMrush, Adobe Creative Suite, Canva, GA4 and Screaming Frog, and have worked on AI-search projects analysing visibility across ChatGPT and Google AI Overviews.

Senior Content Marketing Executive at PUBLICIS GROUPE (2025-03 – Present)

• Delivered SEO-led content optimisation contributing to a 306% increase in organic clicks, 9.5-position ranking improvement and 743% revenue growth within four months.
• Conduct AI Search Impact Audits, analysing organic performance to identify traffic declines potentially linked to increased AI visibility in Google SERPs.
• Lead SEO and content strategy for global brands including PMI, Disney, Essity, Accor and Lindt, managing projects from keyword and competitor research through content creation, optimisation and delivery.
• Deliver GEO and AI-search optimisation across ChatGPT and Google AI Overviews, analysing 364 consumer prompts and metrics including AI Share of Voice, Brand Visibility and Citation Share to identify content gaps and opportunities.
• Develop and optimise SEO-led articles, landing pages, product/category content and FAQs using keyword, SERP and performance data for traditional and AI search.
• Conduct audience and competitor research, including a global Reddit project across three brands, analysing consumer questions and engagement to uncover content and GEO opportunities.
• Support Digital PR and campaign ideation, developing data-led concepts using surveys, research and infographics, informed by campaigns generating 50+ organic media links across UK national and regional press.
• Own content calendars and status tracking across multiple workstreams, coordinating timelines, briefs, approvals and deliverables while acting as a key contact between clients and internal SEO, creative and strategy teams.
• Manage and mentor junior executives across SEO, copywriting and digital strategy, while collaborating with video, audio and design teams on integrated content.

Content Marketing Executive at PUBLICIS GROUPE (2024-01 – 2025-03)

• Created and optimised SEO-led content for global brands including Disney, Lindt, Essity, Adobe and PMI, spanning articles, landing and product pages, newsletters, website copy, promotional videos and social media content, including Instagram and TikTok.
• Conducted keyword and search-intent research using SEMrush and Ahrefs to identify search opportunities and inform content briefs and recommendations.
• Supported international content delivery across 85+ markets, adapting content to different audiences, search landscapes and client requirements.
• Developed SEO copy and metadata for Adobe YouTube content, alongside editing short-form TikTok videos and creating platform-specific social content.
• Contributed to client meetings, pitches and growth initiatives, supporting an account portfolio that achieved 85% YoY revenue growth.

Marketing Assistant at ANTAL INTERNATIONAL RECRUITMENT (2023-02 – 2023-12)

• Managed Parkside Recruitment's social media channels, creating and scheduling content across Instagram, LinkedIn, Twitter and Facebook.
• Created multi-channel marketing content including SEO blogs, promotional videos, graphics, thought leadership, customer case studies, brochures, email campaigns and event marketing assets.
• Managed website content and perfomance through CMS and supported PPC campaigns, contributing to a 17% reduction in bounce rate within three months.
• Email marketing using MailChimp.
• Managed a weekly newsletter. Gained 2000 subscribers in the first 9 days.
• Produced weekly performance reports using Excel to analyse KPIs and ROI, using findings to inform marketing activity.
• Presented marketing strategies to franchises across 35 countries.
• Event Marketing: Creating social media posts/ newsletters to get stakeholders to sign up to Annual Conference.

BA (Hons) in Business and Marketing – University of Hertfordshire A Levels in Business Studies, English Literature, Philosophy & Ethics – Trinity Catholic High School

GCSEs in English and Maths – Trinity Catholic High School