Sales & Marketing Director Europe and Americas - Meyer Seals, Alfelder Kunststoffwerke GmbH - Alfeld, Germany
(2025-02)
100M EUR, 10 direct report lines, 180 employees
- Driving the commercial strategy across Europe and the Americas, focusing on profitable growth, key account development, and organizational alignment
- Initiated the business case and strategic groundwork for a potential North American production footprint to strengthen regional presence and customer proximity
- Restructured the international sales organization, clarifying roles, responsibilities, and regional focus to improve efficiency and accountability
- Implemented KPI-based steering mechanisms to increase transparency on performance across regions and functions
- Strengthening cross-functional collaboration between sales, procurement, and technical teams to support customer-driven solutions and cost optimization
- Supporting innovation and product development initiatives with a focus on PPWR readiness and portfolio evolution
- Developing leadership capabilities within the commercial organization, fostering a performance-oriented and accountable culture
- Launched internal sales capability initiatives (Sales Academy) to accelerate onboarding and competence development
General Manager / BU Director Flexibles – Flexible Packaging - LEIPA Flexibles GmbH - Schrobenhausen, Germany
(2022-10 - 2025-01)
85M EUR, 8 direct report lines, 130 employees. Full P&L responsibility for the flexible packaging business unit, managing commercial, operational, and strategic performance
- Led the strategic repositioning of the business, aligning product portfolio, market focus, and commercial approach with evolving market and regulatory requirements
- Designed and executed the go-to-market strategy following major investments, strengthening market presence and unlocking new regional opportunities
- Restructured the sales and marketing organization, sharpening focus on strategic segments and improving commercial effectiveness
- Drove product portfolio optimization and customer prioritization, enhancing profitability and reducing complexity
- Secured a ~8% contribution margin in a highly competitive and margin-pressured environment through portfolio optimization and commercial discipline
- Implemented structured innovation processes (stage-gate, tracking tools), increasing transparency and execution discipline in product development
- Introduced performance controlling systems to improve visibility on production efficiency, waste ratios, and contribution margins
- Led organizational transformation initiatives, strengthening accountability, internal alignment, and overall business performance
Sales Director & Business Development Director, Consumer Packaging - Korozo Flexibles - Istanbul, Turkey (home office based)
(2019-04 - 2022-09)
55M EUR, 8 direct report lines
- Defining the strategic path to growth by analyzing global business opportunities based on current product portfolio and technical capabilities
- Redefining the marketing concept from inbound to outbound communication, social media content management
- Developing the product, markets and customer priorities in selected regions and bringing this into the effective implementation
- Establishing a new Pan-European sales and technical team according to previously conducted customers/product segmentation
- Assessing the sales team via the LIFO concept with the objective of maximizing their personality strengths (added value selling)
- Validating the innovation process within the Group (stage-gate process and business development matrix)
- Improving sales performance via new sales controlling tools
- Mapping/validating M&A candidates in Europe
Consulting in Sales, Strategy Deployment, and Marketing – Member of the Executive Board - V&V Dabelstein Group - Mannheim, Germany
(2018-05 - 2020-04)
25M EUR
- Developed the branding content and new corporate identity for the different business units within the holding
- Organizational renewal at Besco Medical (a company of the V&V group)
- Validation of current vendors and new development of suppliers in Asia Pacific for Besco Medical
- Developed of a new online strategy for the e-commerce platform within the group
- Preparing the ground for the implementation of a new business unit for medicinal and cosmetics products
Global Sales & Business Development Director - Emsur (Grupo Lantero) - Madrid, Spain
(2016-10 - 2018-04)
200M EUR, 8 direct report lines
- Established a global key account team with clear strategies and objectives, bringing a solid double-digit growth after 5 years of business stagnation
- Defined a clear ABC customer classification and established a global and local sales organization for the plants in Europe, Russia, North and South America
- Introduced the concept of Industry Group Managers for Food, Dairy and Home & Personal Care with the objective of global coordination of sales and innovation activities within the selected vertical markets
- Introduced the status of preferred supplier within the Global Key Account organization
- Reduced a two-product dependency and diversified the product portfolio with new and existing customer base
- Creation of Lantero's concept of Sales Excellence
- Defined the sales strategy, M&A landscape and manufacturing footprint until 2020
- Defined Marketing priorities (corporate communication, sustainability agenda, and value proposition)
- Developed and implemented the concept of cross-functional innovation teams
Business Director Latin America for Diaper and Hygiene Components - Mondi Gronau GmbH - Home Office based, Guayaquil - Ecuador
(2015-04 - 2016-09)
Crafting the future of Mondi Advanced Materials in Latin America
- Started business from scratch in the region achieving sales amounting to 0,7M EUR in less than a year
- Developed appropriate product mix for the regions according to individual market needs to ensure further growth mid-term
- Established key account management at the relevant partners enabling discussions about long-term agreements
- Prepared sales pipeline up to 10M EUR by 2019 within the diaper and sanitary napkin components market
Interim VP of Sales - Mondi Jackson Inc., U.S. - Jackson, Missouri, USA
(2014-09 - 2015-03)
70 M EUR, 9 direct report lines. Leading North American Sales Team for Flexible Packaging.
- Executed short-term sales potentials to enable Mondi Jackson to deliver outstanding achievements in Q4 2014 after a long period of underperformed results
- Introduced a first sales compensation plan that connects and rewards the two types of sales profiles: the hunter & the farmer
- Led development and optimization of sales & marketing organization by leveraging institutional knowledge across Europe
- Setup mid-term product mix priorities around specialties to develop Mondi's core business in the U.S.
Business Development Director LATAM Consumer Packaging - Mondi Consumer Packaging GmbH - Home Office based, Guayaquil, Ecuador
(2014-04 - 2014-08)
Leading group-wide Latin American M&A activities in the Flexible Packaging Industry by identifying relevant regions and acquisition targets. Enabling Mondi the direct negotiation with the top best-in-class producers in Brazil, Chile, Colombia and Ecuador
- Conducted individual market chance/risks analysis across Latin America to allow and support the general M&A process
- Identified network of agents and possible sales team in Latin America for Flexible Packaging solutions and Hygiene components
- Led overseas sales from former Mondi Ibérica in Barcelona, Spain (9M EUR) until closure in early 2015
- Identified group operational opportunities based on insights about the industry, market and technologies available in the region
- Assisted other Mondi peers with feedback and recommendations about the individual markets and its variables
Sales Director Key Account Consumer Goods Packaging - NORDENIA/Mondi Consumer Packaging GmbH - Greven, Germany
(2011-05 - 2014-03)
500M EUR, 8 direct report lines. Successfully merged the sales competences of two different entities by ensuring a double-digit growth in sales, managing 9 direct reports
- Directed global key account operations among 12 production plants in Europe, Russia and the U.S.
- Monitored effectively sales & profitability performance including key accounts related working capital targets
- Became in 2013 the first strategic partner within the Flexible Packaging category at Nestlé in the EMEA region achieving sales in 2014 amounting 90M EUR.
- Obtained twice in a row long-term agreement with MARS by improving at the same time profitability and gaining additional business in EMEA totaling to 80M EUR in 2014
- Successfully global price negotiations and extended sales leakages analysis around ROYAL CANIN enabling Mondi to improve profitability considerably in 2013 onwards
- Became strategic development partner at HENKEL in 2013. Assignation of many different prestige projects for Europe and the U.S. with a double-digit year-on-year growth rate in sales between 2011 to 2014
- Successfully implementation of key account MONDELEZ in 2011 (4M EUR) growing over 30% until 2014 (15M EUR)
- Led pre- and post-merger discussions around sales & marketing during and after the acquisition of NORDENIA International AG
EMEA Key Account Manager P&G - NORDENIA International AG - Greven, Germany
(2007-04 - 2011-04)
30M EUR, 2 direct report lines. Transitioned a weak key account relationship into a strategic business relationship enabling NORDENIA (and later Mondi) to get the Supplier Award of the Year in 2012. Driving success in a very complex business environment that included P&G's most relevant GBUs (Baby Care, Fem Care, F&HC, Oral Care, and Pet-Food). Managing 2 direct reports, approx. 30M EUR sales
- Obtained multi-year-agreements across GBUs
- Led discussions together with P&G's upstream packaging team in Europe bringing innovative and more sustainable packaging and films in general
- Led and coordinate successfully the re-allocation of different products/technologies within the group
- Designed and implemented total quality concepts around P&G critical products at the factories in Hungary and Spain
Global Key Account KODAK, Imaging Paper - Felix Schoeller jr GmbH - Osnabrück, Germany
(2003-04 - 2007-03)
Successful key accounting working on different sourcing projects that enable Felix Scholler jr to become solid supplier for photo base paper at KODAK in 2005 (90M EUR)
- Co-led discussions about supply chain with freight forwarders and agents about design and implementation for just-in-time deliveries into Europa, Asia and North America
- Led the sales & marketing activities for the baryta photo paper in China and Eastern Europe by reducing at the same time product complexity enabling higher profit margins
- Co-developed the RFID concept for an automatic Kanban system at KODAK's facilities in the US and UK. Contributed to a significant reduction of the time-to-cash-period at the consignment warehouses
- Managed to obtain additional margin improvements activities within the key account of 0,5M EUR in 2005 in transportation, working capital reduction and better monitoring of reusable items
