Sales and Marketing Manager at Holiday Inn Express Town Centre (2025-10 – Present)
Lead the hotel's sales and marketing strategy across corporate, leisure, group, meetings and events segments, working closely with the General Manager and central commercial team to deliver revenue objectives.
- Delivered £3.37m in room revenue, representing 5.2% year-on-year growth, with both room-night volume and ADR contributing to performance.
- Drove significant growth across priority segments, including Corporate revenue +18.9% (£116k), Leisure Group +35.4% (£85k) and Business Group +20.9% (£49k).
- Generated £166k additional room revenue YoY, with room nights increasing by 797 (+2.4%) and ADR increasing by £2.62.
- Increased Corporate room nights by 638 while simultaneously improving Corporate ADR by approximately 9.5%, demonstrating effective account development and rate management.
- Enhanced hotel's commercial mix by decreasing reliance on OTA business and increasing higher-value corporate and group segments.
- Managed and developed productive relationships with corporate clients, travel agents, local businesses, event organisers and strategic partners to generate new and repeat business.
- Manage the end-to-end group booking process, including contracting, onboarding leisure and business groups, system loading, rooming lists, invoicing and billing, ensuring accurate and seamless delivery from booking through to arrival.
- Secured new business opportunities through proactive sales activity, networking, local market engagement, partnerships, and account development.
- Coordinated all group enquiries from initial qualification to operational handover, ensuring seamless client experience and contract management.
- Produced and analyzed sales and performance reports, using commercial data to identify trends, evaluate performance and support decision-making.
- Maintain and develop the hotel's sales pipeline and future business-on-books, with £1.28m of future revenue and 14,131 room nights confirmed across future stay dates at the August 2026 Commercial review.
- Developed forward business for 2027, with approximately £718k revenue across 7,969 room nights already on the books in leisure group segments.
- Monitored competitor activity, market trends, booking patterns and hotel performance to identify opportunities and inform commercial OTA strategy.
- Represent the hotel at local business networking, industry and community events, strengthening the hotel's profile and generating new commercial relationships.
- Work collaboratively with hotel operations and marketing teams to ensure sales activity, promotional campaigns and guest delivery are aligned.
Business Engagement Manager at Cheltenham BID (2025-03 – 2025-07)
Cheltenham BID is a business-led, not-for-profit organisation supporting over 700 businesses to increase footfall, improve the trading environment, and strengthen the town's commercial appeal.
- Built and maintained strong relationships with a portfolio of 700+ businesses, acting as the primary point of contact and trusted advisor to help them achieve their objectives.
- Consulted with business owners to understand priorities and challenges, providing tailored support and solutions to drive engagement and measurable value.
- Represented the interests of businesses in discussions with local authorities and stakeholders, ensuring customer needs influenced wider strategic initiatives.
- Organised and delivered engagement events and campaigns that increased participation, collaboration, and ROI for local businesses.
- Collaborated with Marketing and Events teams to design and promote initiatives that increased visibility and trading performance.
- Produced targeted email campaigns and updates that enhanced customer awareness and advocacy.
- Led redevelopment of CRM system to enhance transparency and reporting, facilitating accurate account management and insight-led decision-making.
Sales Manager at Hilton Puckrup Hall Hotel and Golf Club (2024-08 – 2025-03)
Drove revenue growth across corporate, meetings and events, and leisure segments in a fixed-term role, while maintaining and developing key customer relationships.
- Managed a portfolio of high-value corporate and national accounts, building strong relationships with decision-makers to secure repeat business and long-term partnerships.
- Developed and executed customer-focused sales and marketing plans, achieving KPI targets and increasing market share within core segments.
- Collaborated with senior leadership, revenue, and marketing teams to align customer solutions with commercial strategy, delivering measurable ROI.
- Analysed competitor activity and market data to identify opportunities, shaping tailored propositions and value-based solutions for target accounts.
- Produced sales performance reports and presented insights to senior stakeholders, enabling data-led decision-making.
- Organised customer engagement events (FAM trips, appreciation evenings, networking sessions) to enhance brand visibility and strengthen key relationships.
- Created and refreshed sales collateral and value proposition packs, improving customer engagement and conversion rates.
- Partnered with Hilton Brand Account Directors/Managers to maximise revenue from global key accounts.
- Proactively prospecting and closing new business, expanding the hotel's customer base across multiple market segments.
Growth Manager at Fueld Marketing Agency (2024-02 – 2024-04)
- Created and executed strategies to increase agency revenue, expand client base, and grow market share.
- Managed a portfolio of new and existing clients, acting as the key relationship owner to ensure satisfaction, retention, and long-term growth.
- Consistently exceeded revenue and KPI targets by developing customer-focused strategies and value-based solutions aligned with client objectives.
- Drove growth through new business acquisition and strategic account management, developing tailored marketing solutions that resulted in increased client satisfaction and loyalty.
- Conducted detailed needs assessments with clients, identifying opportunities to upsell and cross-sell additional marketing services that enhanced ROI.
- Collaborated with marketing teams to design bespoke campaigns, packages, and sales aids (including digital events, video, and content) that supported client engagement and performance.
- Leveraged market insights and competitor analysis to provide strategic recommendations that enhanced agency credibility and established trust with clients.
- Produced account documentation and maintained CRM records to ensure full transparency, accurate reporting, and consistent pipeline management.
Business Relationship Manager at Kidwells Marketing Solutions (2023-02 – 2024-02)
- Managed a portfolio of new and existing clients, acting as the key relationship owner to ensure satisfaction, retention, and long-term growth.
- Consistently exceeded revenue and KPI targets by developing customer-focused strategies and value-based solutions aligned with client objectives.
- Drove growth through new business acquisition and strategic account management, developing tailored marketing solutions that resulted in increased client satisfaction and loyalty.
- Conducted detailed needs assessments with clients, identifying opportunities to upsell and cross-sell additional marketing services that enhanced ROI.
- Collaborated with marketing teams to design bespoke campaigns, packages, and sales aids (including digital events, video, and content) that supported client engagement and performance.
- Leveraged market insights and competitor analysis to provide strategic recommendations that enhanced agency credibility and established trust with clients.
- Produced account documentation and maintained CRM records to ensure full transparency, accurate reporting, and consistent pipeline management.
- Received recognition as the agency's top BDM, showcasing strong customer advocacy, pipeline management, and revenue generation.
- Organised and led networking initiatives, representing the agency at industry events and acting as lead ambassador for Cheltenham Latte, facilitating business engagement for 35+ organisations.
Associate Recruitment Consultant at Hays (2022-01 – 2023-02)
Transitioned quickly and successfully into the recruitment sector, quickly establishing myself as a high performer by generating over £100K in revenue within my first year. Oversaw end-to-end recruitment processes, fostering long-term client partnerships and delivering tailored, value-based solutions.
- Consistently achieved and exceeded revenue targets by developing consultative sales approaches that aligned with client needs and objectives.
- Proactively won new business through prospecting, networking, and tailored pitches, expanding the client base and increasing revenue streams.
- Managed the full recruitment cycle — from candidate sourcing and screening through to successful placement — ensuring high levels of satisfaction for both clients and candidates.
- Cultivated strong relationships with clients, pitching tailored services and recruitment strategies to C-suite stakeholders and senior decision-makers to drive engagement and loyalty.
- Advised clients on hiring trends, workforce planning, and competitor activity using market insights, reinforcing Hays' position as a trusted recruitment partner.
- Created and maintained clear documentation and CRM records, ensuring transparent tracking of client interactions and enhancing communication efficiency.
- Volunteered to lead internal performance initiatives, planning activity days to boost team motivation, collaboration, and conversion rates.
PE Teacher at Sawston Village College (2018-09 – 2021-12)
PE Teacher at Bishop Walsh School (2017-09 – 2018-07)
