James Seaston

Senior Project Manager with 12 years' experience delivering digital products, websites, apps and integrated campaigns for global brands including Diageo, L'Oréal and Red Bull. Proven track record managing multidisciplinary teams, £500k+ programmes and PM mentoring, with a focus on AI and process improvements that boost delivery efficiency.

Senior Project Manager at AIRCARDS (2023-04 – Present)

• Lead delivery across flagship Red Bull and Diageo accounts, managing up to 10 concurrent projects worth £500k spanning digital products, marketing campaigns and immersive experiences.
• Directed Agile delivery of a global retail planning platform, leading UX, design and development teams while overseeing production of 1,000+ 3D brand assets across a 12-month programme.
• Led delivery of Diageo's global AI-powered WebAR mixology platform, combining bottle recognition, glass tracking and immersive experiences across multiple releases. Finalist for Best Consumer App at the 2025 Auggie Awards.
• Championed AI-powered delivery workflows across the PM team, reducing post-meeting administration by ~30 minutes per PM and accelerating sprint planning, project reporting and action tracking.

Head of Project Management at EYEKANDY (2020-03 – 2023-04)

Promoted from Senior PM to Head of Project Management; led the PM function for a creative technology agency delivering web, mobile, XR, CGI and video work for Intel, Diageo, Bacardi and Samsung, with budgets up to £300k and an average client satisfaction score of 9.4/10.

• Led and mentored a team of four PMs, overseeing resource planning, capacity and delivery across 50+ projects, and reporting on commercial performance (revenue, margin, utilisation) to support agency-wide forecasting.
• Standardised PM practices agency-wide through new SLAs, frameworks and templates, lifting team capacity by 10%.
• Introduced a centralised Salesforce resourcing system, saving each PM ~2 hours per week.

Senior Project Manager at VML HEALTH (2019-01 – 2020-03)

• Delivered regulated digital healthcare programmes for Pfizer and Bristol Myers Squibb, including the global redesign of the Eliquis website, leading multidisciplinary teams from discovery through to launch.
• Partnered with the VP of Operations to standardise agency-wide delivery processes, introducing Smartsheet-based planning and resourcing that improved visibility and cross-team collaboration.

Senior Project Manager at MOVEMENT (2017-08 – 2019-01)

• Managed £300k multi-market campaigns, coordinating cross-agency teams to deliver complex, multi-channel marketing programmes on time and on budget.
• Delivered Coca-Cola's 2018 FIFA World Cup campaign across 14 European markets and Fanta's award-winning Halloween campaign - reaching 25M users, lifting sales 9%, and winning at the UK Social Media Awards.

Project Manager at BLIPPAR (2014-05 – 2017-06)

• Delivered award-winning AR campaigns for McDonald's, Nestlé, and P&G on projects up to £150k, including Blippar's most successful 2016 campaign (500k interactions) - and built PMO dashboards adopted across 12 global offices.

MSc in International Business – University of Manchester

BA in Business Management – University of Nottingham