National Sales Manager
Send a job offer directly to this candidate
7.5 years' experience in On-Trade account management and sales environment with an excellent track-record for delivering high-value commercial agreements across sports stadia, events, and premium spaces. Comprehensive understanding of growing brands, considering customer needs and delivering demanding channel revenue budget.
Experience in identifying new business, pitching and closing multi-year high value Partnerships. Well rounded in end-to-end Partnership sales, from pipeline development and stakeholder engagements through to negotiation and execution.
National Account Manager – Events and Stadia - Asahi UK Ltd
(2023-07)
Responsible for the account management of National events and stadia accounts such as MCFC, AFC, AEG Europe, Co-Op Live, KOKO Camden, Eventim Apollo, and other large scale showcase customers. Day-to-day responsibilities include building a pipeline of strategic customers, engaging and networking with key external stakeholders to identify new opportunities, engage with new business opportunities, build commercial deals, engage with marketing and activation teams to build bespoke solutions aligned to Asahi UK and customer brand objectives, pitch and present proposals, negotiate and handle customer objections, contract drafting and amending, set-up of new accounts and pricing, bring brand plans to life on site, forecasting and stock management, reconciliation of accounts post event. Work with customer Partnership teams to spot opportunities to improve the consumer journey, increase volume sales, and build initiatives to raise brand profiles.
Attend numerous networking events, regular meetings with internal/external senior decision makers, liaise with external brand agencies, work collaboratively with internal Global brand teams.
National Sales Manager - Northern Monk Brewing Company
(2022-05 - 2023-07)
Head up the On-Trade field sales team, and drive penetration and distribution by targeting influential regional and national customers. Develop and implement strategic sales strategies, sales initiatives, and CRM system. Lead Wholesale route to market distribution interaction and engagement plans. Full P&L responsibility and stock forecasting. Interact and communicate with other business areas including marketing, brewers and warehouse team.
National Account Manager – Stonegate Pub Company - Carlsberg UK
(2021-05)
Account management of independent and high-profile national accounts, including Stonegate Pub Company, developing and delivering key account plans whilst understanding the needs of the customer and consumer. Adding insight and developing initiatives that are tailored to the customer's needs and deliver results. Drive sales of Carlsberg core brands and other third-party products, identifying gaps for growth whilst delivering against a demanding growth budget and identifying gaps for future growth.
Manage and inspire a team of Sales Development Executives to deliver CMBC brand plans & budgets. Negotiating contract details to drive brand distribution and profitable volume. Communicating professionally and accurately with key stakeholders externally and across the business, including Brands, Marketing, and Insight teams.
Strategic discussions with demand planning team, highlighting risks, opportunities, and stock allocation in line with budget. Collaborate with key partners to sustain a high level of service and customer experience. Manage P&L whilst understanding and considering the needs of our partners.
Delivering new business opportunities for Carlsberg, negotiating deals with pros
National Account Manager – Festivals & Events - Carlsberg UK
(2018-09 - 2022-05)
Account management of independent and high-profile national accounts, including Live Nation (including the Academy Music Group estate), and Glastonbury, developing and delivering key account plans whilst understanding the needs of the customer and consumer. Adding insight and developing initiatives that are tailored to the customer's needs and deliver results. Drive sales of Carlsberg core brands and other third-party products, identifying gaps for growth whilst delivering against a demanding growth budget and identifying gaps for future growth.
Manage and inspire a team of Sales Development Executives to deliver CMBC brand plans & budgets. Negotiating contract details to drive brand distribution and profitable volume. Communicating professionally and accurately with key stakeholders externally and across the business, including Brands, Marketing, and Insight teams.
Strategic discussions with demand planning team, highlighting risks, opportunities, and stock allocation in line with budget. Collaborate with key partners to sustain a high level of service and customer experience. Manage P&L whilst understanding and considering the needs of our partners.
Delivering new business opport
Customer Manager (House of Beers – North West) - Carlsberg UK
(2016-11 - 2018-09)
Embed my passion and knowledge into building On-Trade businesses in line with the consumer demand for craft, world, and premium beers, working closely with national/regional wholesalers and independent Free-Trade to deliver excellent field sales support, including activation events, whilst achieving agreed sales and brand awareness targets on our unique and ever-growing brand portfolio.
Sales Development Executive - Wholesale (Secondment) - Carlsberg UK
(2016-04 - 2016-11)
Built and developed a robust working relationship with key stakeholders to drive brand awareness, profitable volume, and value whilst premiumising the Carlsberg portfolio, acting in an organized and adaptable manner, delivering pre-agreed joint business plans with local and national wholesalers and their account base.
Telesales Account Manager – Festivals & Events - Carlsberg UK
(2014-04 - 2015-11)
Act as first point of contact for internal and external stakeholders, working collaboratively with the National Account Manger to oversee National and Free Trade accounts.
Telesales Account Manager - Carlsberg UK
(2013-11 - 2016-04)
Maintained and grew a Free Trade customer base whilst collaborating with field sales to achieve business plans and company objectives.
BSc (Hons) - Sport Coaching - Sheffield Hallam University (2008-09 - 2011-06)
A and AS levels - English Literature, English Language, Physical Education, History - Boston Grammar School (2006-09 - 2008-06)
GCSE - Boston Grammar School (2001-09 - 2006-06)
