Jamie Mackinlay

CEO and commercial leader focused on building profitable, scalable media and data technology businesses for investors and customers.

Experience spans PE-backed, VC-funded and public companies, with a consistent pattern of repositioning businesses, modernising business models and delivering step‑changes in growth and profitability.​​

Recent work includes leading a PE-backed metadata and audience‑measurement platform through a turnaround: tightening focus on a defensible niche, shifting from services to product, introducing AI‑enabled workflows, and securing new long‑term contracts with leading broadcasters and measurement bodies in the UK, Europe, the Middle East and Latin America. Earlier roles covered EVP Sales & Marketing for an AIM‑listed video technology group, Chief Commercial Officer for a $500M provider of video, IoT and broadband solutions, and board‑level commercial leadership for a subscription analytics business.​​

Comfortable with complex stakeholder environments, including PE sponsors, listed‑company boards, JICs and regulators, and adept at building high‑performing international teams and cultures that embrace data, accountability and continuous improvement.​

Key Achievements Summary

• Led multiple PE-, VC- and publicly backed technology businesses through turnaround, repositioning and growth, combining full P&L ownership with disciplined cash and KPI management.
• Repositioned a media data platform from services to a product‑led, higher‑margin model, securing new multi‑year contracts with leading broadcasters and measurement bodies across the UK, Europe, Middle East and Latin America.
• Drove major business model shifts from hardware to cloud/SaaS, materially improving gross margins and increasing the share of recurring and contracted revenues.
• Built and led high‑performing international commercial and technical teams, embedding data‑driven operations and significantly improving sales pipeline, win rates and project profitability.
• Raised and managed diverse pools of capital (VC, PE, grants, trade and public markets) and worked closely with boards and investors on value‑creation plans, performance reporting and exit preparation.

Professional Summary

Board-level CEO and commercial leader with 25+ years in media, data and SaaS, specialising in PE- and VC-backed businesses. Proven track record leading turnarounds, driving cloud and product pivots, and delivering double‑digit ARR and EBITDA growth in international markets. Combines full P&L ownership with deep go‑to‑market, pricing and customer success expertise, having scaled hardware businesses into higher‑margin software and data platforms.

Brings extensive experience working with PE sponsors, public market investors and strategic partners, aligning boards and teams behind clear value‑creation plans and successful exits.

Key Achievements Summary

• Repositioned and made ‘Exit Ready’ a media data platform from services to a product‑led, higher‑margin model, securing new multi‑year contracts with leading broadcasters and measurement bodies across the UK, Europe, Middle East and Latin America
• Delivered business change in driving major business model shifts from hardware to cloud/SaaS, materially improving gross margins and increasing the share of recurring and contracted revenues

Professional Experience

Chief Executive Officer

SUMM8 Ltd, UK | Jan 2026 - Present

• Launching an AI-native metadata orchestration platform subscription focused on ARR growth, LTV/CAC discipline and cash‑efficient scaling via AWS Marketplace​
• Launching an Alpha Program with potential lighthouse customers to prove ROI in cost reduction, operational efficiency and cross‑platform analytics

Chief Executive Officer

MetaBroadcast Ltd, UK | June 2022 - Dec 2025

• Leading PE-backed turnaround and growth plan, with full P&L accountability for ARR, EBITDA and cash while preparing the business for exit
• Repositioned the company into a defensible metadata and audience‑data niche, shifting from services to a product‑led model and improving gross margins and scalability
• Re‑energised commercial engine, securing first new customers in 5 years and winning multi‑year deals with ITV, Fremantle, TVision, TAM Ireland, AGF Germany, ACAM Mexico, MRC Saudi Arabia and the BBFC
• Introduced KPI‑driven operating cadence and AI‑enabled workflows, reducing manual processing, improving project delivery and increasing solution profitability.
• Launched and sponsored an ESG programme focused on mental health, training and sustainability, recognised with external awards

EVP Global Sales and Marketing

Aferian PLC, UK / Amino April 2017 - May 2022

• Led global sales and marketing for ~$100M AIM‑listed video technology group, consistently meeting or exceeding quarterly market expectations.​
• Designed and executed the pivot from hardware to cloud software, improving gross margins from c.20% to c.50% and reshaping the revenue mix towards recurring ARR.​
• Accountable for external sales guidance, pipeline visibility and investor communications on market development and outlook.​
• Acted as Group CMO, strengthening the equity story and brand positioning with public investors and strategic partners.

Chief Commercial Officer

ADB Global SA, Switzerland | March 2015 - April 2017

• Led a 50‑strong global sales and marketing organisation for a $500M provider of video, IoT and broadband solutions.​
• Reorganised teams and go‑to‑market to build a new‑business pipeline from zero to ~150 qualified opportunities worth >$200M, outperforming sales targets in 2015–2016, including $30M new business in 2016.

Main Board & Commercial Director

Singula Decisions, UK | January 2010 - March 2015

• Board member leading commercial strategy for a subscription analytics and customer experience business.​
• Grew annual recurring revenues to $8M, outperforming sales forecasts through a focused SaaS go‑to‑market.​
• Raised £5M to fund product innovation and international sales expansion, working closely with existing and new investors.​

Early Career

• Commercial Director, MGt (PE‑backed): grew revenues from £7.5M to £35M in 5 years while maintaining c.20% net profit.​
• Senior leadership, Orbital Software (VC‑backed, Palo Alto/Boston): built teams and raised three VC rounds from 3i, Scottish Equity Partners and trade investors.​
• British Army officer (Captain): early grounding in leadership, people development and operational execution.

Education

• University of Oxford (Saïd Business School) - Oxford Artificial Intelligence Program
• University of Edinburgh (Business School) - MBA in International Business, Law, Marketing, Finance and Strategy
• Royal Military Academy Sandhurst - Strategy, Leadership, People and Logistics