Senior Creative Manager
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Experienced and versatile creative leader with 25 years of shaping high-end brands across tech, product, and lifestyle. Combines visionary leadership with operational rigour to guide in-house functions, elevate brand storytelling, and deliver creative solutions across print, campaigns, digital, and experiential. Skilled at balancing hands-on design with leadership of multi-disciplinary teams, driving collaboration to deliver visually impactful, commercially results-driven work.
Brings a collaborative mindset, a passion for mentoring, and a proven ability to develop agile, high-performing teams.
A seasoned creative leader with 25 years of experience shaping exceptional brands across tech, lifestyle, and product sectors. My background includes in-house studios and agency environments, where I have led end-to-end creative work across campaigns, digital, print, and experiential channels – consistently balancing strategic thinking with hands-on design.
In my current role as Senior Creative Manager at Whitbread, I oversee the creative direction and studio operations for Premier Inn, Hub, ZIP, and a portfolio of restaurant brands. I have built and led a high-performing in-house team, restructured workflows to enhance efficiency, and delivered award-winning, insight-led campaigns that generate results and communicate a consistent brand story.
Previously, as Senior Design Manager, I contributed to a significant business transformation by developing scalable brand systems, aligning stakeholders, and improving creative output across various touchpoints.
Earlier in my career, I collaborated with leading agencies and global brands including Apple, Samsung, BSkyB, and Imagination. I managed full-funnel campaigns, immersive experiences, and tech-enabled creative that challenged boundaries and delivered measurable results.
I'm passionate about mentoring teams, streamlining creative delivery, and championing brand-first thinking – always with a collaborative, commercially focused mindset.
I hold a Master’s degree in Applied Arts from the Royal College of Art, alongside a BA in 3D Design from Manchester Metropolitan University and a Foundation Diploma in Art & Design from the University for the Creative Arts. I am also an Adobe Certified Professional, with advanced skills across Adobe Creative Suite, and have contributed to internal change and digital adoption initiatives, including Microsoft 365 training at Whitbread.
