Jason Kavuma

Results-driven TV/radio producer and brand partnerships specialist with 10+ years in music, media, and cross-platform content. Expertise in campaign strategy, talent booking, and editorial production for global brands (Nike, Arsenal, MTV, BBC). Adept at bridging creative vision with corporate objectives, from viral radio (2M+ listens) to award-winning TV.

A&R & Consultancy at BE83 Records / The Orchard (2021-08 – Present)

Spearheaded artist signings and music strategy, expanding scope to Orchard-distributed acts. Advised on video concepts, marketing campaigns, and DSP pitching.

• Spearheaded artist signings and music strategy, expanding scope to Orchard-distributed acts
• Advised on video concepts, marketing campaigns, and DSP pitching (e.g., curated visuals for 15+ artist releases)

Commercial Manager - Consultancy at EMI Records, Universal Music (2019-08 – 2021-08)

Responsible for pitching artists and overseeing streaming campaigns for specialist artists on the roster. Main duties included asset collation, partner notification, music consultancy, marketing strategy, and video production.

• Music consultancy on new music and the way it should be presented to the DSPs and then to the audience
• Marketing - Advice on marketing campaigns, concepts created
• Video production – creating & helping with video concepts, being a part of shoots

Producer (Drivetime) | Playlist Team | Presenter at BBC Radio 1Xtra (2018-12 – 2019-12)

Produced Drivetime shows and special campaigns, shaped playlist curation, and developed content for BBC channels. Won ARIA award for best Drivetime radio show.

• Produced Drivetime shows, outside broadcasts, and special campaigns (AFCON, Carnival), contributing to listenership growth
• Playlist Curation: Helped steer the station's sound to align with young audiences
• Content Creation: Developed videos/post-production assets for BBC channels (Adobe Audition, Logic)
• AWARD WINNING: Won an ARIA award with Mistajam and Carlene, the broadcast team, for best Drivetime radio show, the highest honour you can receive in UK radio

Producer | Presenter | Talent Liaison at Lemonade Money (2017-06 – 2018-12)

Earned TV credits as talent booker/researcher for Yo! MTV Raps UK Revival. Shaped editorial production, mediated between brand and production, and hosted 4x4 music/news review show. Won Best Music Programme award at Broadcast Awards 2018.

• Yo! MTV Raps UK Revival: Earned TV credits as talent booker/researcher, securing artists and managing artist/MTV liaisons
• Editorial Production: Shaped show tone, wrote questions, and introduced cultural context segments
• Brand/Production Mediator: Maximized synergy between MTV and Lemonade Money, ensuring aligned goals
• Presenting: Hosted 4x4, a music/news review show for Four to the Floor's online channel
• AWARD WINNING: Won Best Music Programme (Broadcast Awards 2018)

Co-Founder | Head of Programming & Brand Partnerships at NoSignal Radio (2020-01 – Present)

Built and developed a viral radio platform with 2M+ listens. Managed branded content, directed live shows, and secured high-profile interviews and press coverage.

• Built a viral radio platform (2M+ listens); managed branded content (Nike, AJ Tracey)
• Directed live shows, jingles, and social content (Adobe Audition, Logic, Photoshop)
• Secured high-profile interviews (Jadon Sancho, Ian Wright) and press coverage (BBC, Complex)

BA Hons in Journalism – Anglia Ruskin University