Senior Brand Creative & Communications Manager - Phase Eight
(2022-01)
Lead 360° creative content and copy strategy for a premium womenswear brand across seasonal and always-on campaigns, editorial storytelling, digital platforms and retail communications.
- Delivered flagship Goodwood Races partnership, generating £1.4m revenue, 150% ROI and 7% social engagement rate through social-first storytelling and integrated multi-channel campaign execution.
- Define and own brand voice, ensuring copy direction is embedded early as a strategic asset and establish consistent tone-of-voice frameworks across all touchpoints including product, digital channels, social, retail, printed media and internal communications.
- Shape and scale emotionally intelligent brand campaign narratives, ensuring messaging is native to each channel to strengthen brand positioning, build desire, drive measurable growth across all touchpoints and deliver on brand objectives.
- Direct paid and organic social-first storytelling from concept to execution, creating culturally relevant content that enhances engagement and reinforces brand equity.
- Partner cross-functionally across Ecommerce, CRM, Insights, UX, Retail, Buying and Merchandising to deliver seamless, high-performing customer journeys that balance content strategy with commercial focus and conversion.
- Lead, mentor and develop multidisciplinary creative teams and external partners, owning budgets and resource strategy to deliver scalable output while safeguarding brand integrity.
Brand Creative Manager - Phase Eight
(2021-01 - 2022-12)
- Executed the brand creative strategy and tone of voice, ensuring all messages and channels were aligned and used Google Analytics to report on performance.
- Created inspiring, innovative and commercial digital content that showcases the brand identity and hooks the audience.
- Managed and developed brand copywriters.
Digital Content Editor - Phase Eight
(2018-01 - 2021-12)
- Managed the content calendar and BAU updates across all channels, considering deadlines, trade promotions, customer journey, page ranking and SEO algorithm updates.
- Worked with the merchandising and buying teams to create and develop exciting and commercially strong end-to-end concepts that ensured customer engagement and conversion.
Senior Copywriter - Phase Eight
(2016-01 - 2018-12)
Developed brand tone of voice, wrote SEO enriched copy across all product and channels, proofread and edited digital and offline copy.
Content & Copy Executive - Austin Reed Group
(2013-01 - 2016-12)
Worked across three brands: Austin Reed, CC and Viyella. Creativity, quick thinking, commercial awareness and planning were key.
