Jennifer Obidike

Digital Marketing & Data Analyst at ABC Fitness LLC (2024-08 – Present)

Analysing digital and customer data to uncover performance trends and optimisation opportunities

• Analysed 100k+ weekly digital and customer data points using SQL to uncover performance trends and optimisation opportunities
• Delivered actionable insights across GA4 and Google Ads, improving traffic quality, engagement, and conversion performance
• Built and maintained Power BI dashboards, increasing reporting efficiency by 30% and enabling faster decision-making
• Partnered with SEO, PPC, and CRO teams to identify performance gaps and recommend data-driven improvements
• Translated complex datasets into clear, business-focused insights for senior stakeholders

Data Entry Analyst / Customer Operations Support at Premier Inn (2023-08 – 2024-09)

Maintained high-volume datasets and provided data support for reporting and analysis

• Maintained high-volume datasets ensuring accuracy, validation, and accessibility for reporting and analysis
• Identified recurring patterns and performance issues, contributing to problem-solving and service optimisation
• Supported reporting processes by preparing structured datasets aligned with performance KPIs
• Delivered data support enabling clear interpretation for non-technical stakeholders in a fast-paced environment

Digital Marketing Analyst at Healthful Wonders Inc (2019-08 – 2024-08)

Analysed digital marketing performance data and built dashboards for tracking KPIs

• Analysed Google Analytics and Google Ads performance data, generating actionable insights improving campaign performance by 50%
• Built 50+ dashboards monthly tracking digital marketing KPIs (SEO, PPC, conversion rates), improving stakeholder visibility
• Delivered data-driven recommendations to optimise campaigns and marketing strategy
• Translated complex datasets into clear Power BI dashboards and presentations, supporting non-technical teams
• Collaborated with marketing and technical teams to support SEO, PPC, and CRO optimisation initiatives

Health Data Analyst at Federal Medical Center (2016-06 – 2019-07)

Analysed clinical operational datasets to identify inconsistencies and improve reporting accuracy

• Analysed clinical operational datasets (10k+ records) using SQL and Excel to identify inconsistencies and improve reporting accuracy by 20%
• Built Excel reporting tools, reducing data preparation time by 30%

MSc in Digital Marketing – Northumbria University (2024-06)

Bachelor in Pharmacy – Madonna University (2015-08)