Jeremy Pitt

Enterprise SaaS Sales Leader with 20+ years' experience building and scaling B2B software organisations across UK, EMEA and APAC. Proven track record leading complex, consultative enterprise sales motions, building repeatable sales operating models, coaching senior AEs and creating predictable ARR growth in high-growth, founder-led, PE-backed and scale-up environments. Commercial builder with particular strength in high-value, multi-stakeholder sales where executive credibility, discovery, value selling and long-term customer relationships are critical.

Experienced in moving businesses from founder/inbound-led selling toward structured enterprise GTM, with hands-on expertise across forecasting, pipeline governance, MEDDICC, CRM discipline, sales playbooks, strategic accounts, partnerships and international expansion.

CAREER BREAK at Self (2025-01 – Present)

Having taken a very generous severance package from Cencora after the acquisition of Pharmalex/Phlexglobal, I took the opportunity to take time off to work on personal projects, including the renovation of my riverboat and the restoration of my Jaguar. I am now refreshed and ready to move back into rewarding employment.

VP SALES – EMEA & APAC / VP SALES UKI & NORDICS at PharmaLex / Phlexglobal (Cencora) (2021-11 – 2024-12)

Enterprise AI-enabled SaaS and data/document management solutions serving complex, regulated organisations.

• Directed enterprise SaaS growth across EMEA and APAC for Regulatory Information Management, Pharmacovigilance and Compliance solutions.
• Delivered 150% regional revenue growth and expanded AI-enabled SaaS revenue from $500K to $2.5M.
• Led forecasting, pipeline inspection, executive deal reviews and GTM execution across multiple international markets.
• Conducted executive discovery workshops, solution demonstrations and value-based presentations to senior Regulatory, Clinical Development and Pharmacovigilance stakeholders.
• Built trusted executive relationships with Regulatory, Quality, Medical Affairs and R&D leaders within major pharmaceutical organisations.
• Presented pipeline, forecast and commercial performance to executive leadership following acquisition by Cencora.

UKI SALES DIRECTOR at Micro Focus (2020-05 – 2021-11)

Enterprise data management, governance, compliance and classification software.

• Built a greenfield enterprise pipeline and delivered $10M+ new business into highly regulated organisations including banking, insurance, government, pharmaceutical.
• Led an enterprise sales team selling complex Governance, Compliance and Data Classification solutions into sophisticated, multi-stakeholder buyers.
• Implemented structured forecasting, CRM discipline, pipeline management and partner development.
• Developed strategic relationships with AstraZeneca, GSK, HSBC and other major enterprise customers.

SALES DIRECTOR at Exonar Ltd (2018-11 – 2020-05)

Start-up AI-powered data intelligence and governance software business.

• Initially engaged as fractional sales leader to build enterprise pipeline and generate revenue; transitioned into full-time Sales Director.
• Personally sold SaaS contracts exceeding £1M ARR through executive discovery, value-based presentations and consultative selling.
• Built the sales process and playbook for a newly scaled sales team, establishing repeatable enterprise sales execution.
• Owned sales budgets, targets and commercial performance while supporting executive customer relationships.

FRACTIONAL CHIEF REVENUE OFFICER at Avante Group (2014 – 2019)

Fractional CRO engagements across small start-up and scale-up SaaS/software businesses, typically 6–12 months.

• Provided executive revenue leadership to PE-backed SaaS businesses across Europe, working directly with founders and leadership teams.
• Designed repeatable sales processes, GTM strategies, pricing models and commercial operating frameworks.
• Introduced forecasting disciplines, KPI reporting, executive dashboards and revenue planning.
• Coached founders and sales leaders on predictable ARR growth, commercial execution and organisational development.
• Perspecsys: recruited and led a new EMEA sales team of three; delivered $3.1M ARR and exceeded quota by 60%, with the engagement renewed three times.
• Fonteva Events: defined EMEA sales strategy for a new Salesforce-native B2C Events SaaS product; generated $400K+ ARR against a $200K first-year target.
• 123contactform: introduced Romanian cloud software into the UK enterprise market and created a sales playbook for four sales leads; generated $540K ARR against a $300K pro-rata target.

VP SALES & ALLIANCES – EMEA & APAC at Xactly (2011 – 2014)

Sales compensation management SaaS and Salesforce AppExchange partner.

• Employee No. 3 in the UK; built the regional sales organisation from launch across EMEA and APAC.
• Led enterprise sales into global organisations while establishing scalable commercial operating processes.
• Created a strategic partner network exceeding $1M annual revenue.

VP SALES / UK COUNTRY MANAGER at e-Spirit (2009 – 2011)

Small German software company providing headless content management solutions for major eCommerce platforms.

• Managed UK commercial operations, enterprise sales and strategic customer relationships.
• Delivered sustained revenue growth within enterprise content management and digital experience markets.

Bachelor of Engineering – University of Gloucestershire