Senior Sales Manager – Commercial Growth & Partnerships - Pavegen Systems - London
(2024-01)
- Contributed over 40% of company revenue as an individual within an established commercial team.
- Cultivated relationships across experiential, creative, PR, media, and brand agencies, positioning Pavegen as an innovative platform for client campaigns and activations.
- Initiated new business with global brands and organisations, overseeing complex sales processes involving agencies, marketing teams, sustainability departments, procurement, and senior leadership.
- Forged strategic partnerships and identified opportunities to integrate Pavegen into broader brand experience, experiential, and communications programmes.
- Spearheaded pitches and commercial negotiations for high-value projects across the UK and international markets.
- Collaborated with agencies and brands to devise bespoke propositions that combined physical experiences, technology, data, sustainability, and audience engagement.
- Established strategic relationships with key organisations including Lloyds Bank, Barclays, Siemens, Samsung, and Volvo.
- Enhanced CRM, pipeline management, forecasting, and commercial reporting to improve visibility and sales discipline.
Head of Sales (FTC) - FREE-WORK / TECHJOBS / WOMENINTECH - London
(2024-01 - 2024-07)
- Directed Agency, Corporate, and Enterprise sales, with a specific focus on expanding agency relationships and recruitment advertising revenue.
- Managed key relationships with recruitment agencies, media agencies, and senior client stakeholders.
- Achieved the highest agency sales month in the company's history.
- Formulated new commercial propositions across recruitment advertising and employer branding.
- Restructured sales processes, pipeline management, and Salesforce reporting.
- Mentored sales teams and improved sales activity, qualification, and forecasting.
- Cultivated relationships throughout the recruitment advertising ecosystem, including agencies, RPOs, and direct employers.
Ad Agency Sales Director / Head of Sales Operations - WHATDIGITAL
(2022-05 - 2023-09)
- Established the Advertising Agency channel from inception, targeting media, recruitment, and advertising agencies.
- Cultivated relationships with senior agency stakeholders and introduced WhatJobs' advertising proposition to new agency and brand audiences.
- Launched new revenue streams encompassing advertising, programmatic, and performance-based solutions.
- Secured major agency and brand relationships, including Disney, Indeed, and Wells Fargo.
- Built and managed international commercial teams across the UK, US, Ireland, and India.
- Developed the sales strategy, proposition, pricing, and go-to-market approach for new channels.
- Instituted structured KPI, CRM, forecasting, and pipeline management processes.
- Managed complex sales cycles involving agencies, brands, and multiple internal stakeholders.
Ad Agency Sales Director - TOTALJOBS GROUP
(2016-11 - 2022-03)
- Managed and advanced strategic relationships with major advertising, media, and recruitment agencies.
- Generated £4m in incremental Ad Agency revenue growth, representing 48% year-on-year increase.
- Expanded programmatic and digital advertising revenues through strategic agency partnerships.
- Created new commercial propositions across recruitment advertising and digital media.
- Oversaw senior agency relationships spanning planning, buying, recruitment, and client teams.
- Led high-value pitches, negotiations, and commercial partnerships.
- Recruited and developed high-performing sales teams, mentoring individuals into senior commercial roles.
- Collaborated closely with product, marketing, operations, and account management teams to develop integrated agency propositions.
Ad Agency Sales Manager - CV-LIBRARY - london
(2015-11 - 2016-11)
- Re-launched and scaled the agency sales division, achieving over 140% growth.
- Established robust relationships with recruitment, media, and advertising agencies.
- Developed agency-led new business and strategic account opportunities.
- Managed the complete commercial process from prospecting through to negotiation and closing.
Group Sales Manager - INCISIVE MEDIA
(2010-09 - 2015-10)
- Directed digital media, advertising, and events sales teams.
- Cultivated relationships with media agencies and senior brand stakeholders.
- Closed the company's largest commercial deal to date.
- Devised integrated advertising propositions across digital media, events, and content.
- Increased sales by 168% year-on-year with a 40% reduction in team headcount for AccountancyAge.
Sales Manager - TRINITY MIRROR (MIRROR GROUP) - London
(2006-06 - 2010-09)
- Gained early sales leadership experience within one of the UK's largest media organisations.
- Developed agency and advertiser relationships across digital and traditional media platforms.
- Managed Ad Agency sales teams and oversaw commercial performance across a large-scale media portfolio.
