National Account Manager, On Trade Operations Director.
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Commercially driven National Account Manager with 11+ years’ experience in on-trade sales and strategic account leadership within the drinks and hospitality sector. Proven track record of delivering sustained revenue and profit growth, contributing £6.1m profit in the last financial year, consistently outperforming major market competitors in customer engagement surveys.
Highly skilled in high value contract negotiation and market penetration strategy, with a strong analytical approach. Renowned for building long-term, data driven commercial relationships through highly focused customer relationship management and strategic planning.
National Account Manager, On-Trade Sales - Molson Coors Brewing Company
Global brewing organisation operating across national and regional on and off-trade accounts.
Jan 2015 - Jan 2026
Managed strategic national on-trade accounts delivering £6.1m profit contribution in the most recent financial year.
Negotiated and implemented 8 high value, national contracts, worth c£65m in account contribution over their lifetimes.
Created and led 3 category based sell-ins annually.
Achieved top AGS rankings in most years measured, outperforming up to 25 major on-trade competitors.
Led the UK arm of a Europe wide Retail Execution Excellence Project targeting 40,000 on-trade outlets.
12 months experience in Controller role secondment, managing and mentoring 2 NAMS & 1 NAE.
Designed and led market penetration strategies, in 2025 resulting in a major national on-trade operator pivoting strategy.
Developed and executed city centre penetration strategy for niche products, securing new 62 new distribution points.
Operations Director, Apartment Group
Multi-site hospitality operator experiencing rapid growth.
June 2007 - Dec 2014
Led operational strategy during expansion phase, increasing turnover from £2.5m to £15m.
Oversaw project management of 9 new venue openings and major refurbishments.
Directed full P&L responsibility, cost control and revenue optimisation.
Recruited and led a workforce of 300+ employees including senior management team (Area Managers, General Managers and Head Office Leaders).
Negotiated supplier and contractor agreements to protect margin and control capital expenditure.
Premium Wine & Spirits Manager, Constellation Europe April 2004 - June 2007
International producer and marketer of beer, wines and spirits.
April 2004 - June 2007
Managed premium wine and spirits accounts, driving significant revenue growth.
Achieved £1.1m T/O in 2006-7, +41.4% v previous year, with profitability up by 39.5% beating budget by 24%.
Analysed market trends to identify and implement growth opportunities.
University of Oxford, (Lincoln College, OX1), First Class Honours in Philosophy, Politics and Economics.
St. Cuthbert’s High School, Newcastle Upon Tyne, 3 A –Levels.
