Digital Marketing & Content Executive at Wow Beauty and Wellbeing / The D.O.R. Beauty Edit (2016-09 – Present)
Played a key role in launching and growing WOW Beauty & Wellbeing and The D.O.R. Beauty Edit, supporting development from concept through to established online platforms. (Internal title: Administrator) (Within same company group as Randall Care Homes)
- Lead digital marketing and social media across Instagram, TikTok, Facebook, Twitter, and Pinterest, driving engagement, consistency, and audience growth.
- Own content strategy and production across WordPress sites, delivering SEO-led articles, product content, and editorial features to support organic growth and affiliate performance.
- Creates multi-format content including long-form articles, photography, Reels, YouTube videos, and branded graphics to support campaigns and storytelling.
- Plans and executes multi-platform campaigns, promotions, and competitions, maintaining brand voice and visual identity.
- Produces email newsletters and digital assets aligned with campaign strategy and audience engagement goals.
- Manages website operations across multiple WordPress sites, including content updates, product listings, and e-commerce functionality.
- Generated 752,000+ organic impressions and 5,390+ clicks over 6 months from SEO content across beauty and skincare topics.
- Achieved 16,000+ impressions within a single keyword cluster ("Stylpro LED mask"), maintaining strong visibility across high-intent search queries.
- Drove 8,500+ affiliate clicks from 28,000+ impressions via Skimlinks-integrated content, indicating strong commercial engagement across a 3 month period.
- Delivers 40+ pieces of content per month across two beauty brands, including SEO articles and social media content.
Operations & Digital Systems Coordinator at Randall Care Homes (2023-01 – Present)
(Internal title: Administrator) (Within same company group as Wow Beauty & Wellbeing)
- Supported digital transformation across care home operations, transitioning processes from paper-based systems to digital platforms.
- Manages and maintains the company WordPress website and internal training platform, including content updates, structure, and video-based training materials.
- Produced and edited internal training videos for staff training, managing end-to-end video content creation from filming to final edit.
- Oversees the ClearCare digital care management system, supporting staff onboarding, training delivery, and ongoing system adoption across multiple homes.
- Delivers 1:1 and group training sessions to staff on digital systems, supporting effective platform usage.
- Creates internal communications and digital assets including posters, training materials, and event content using Canva.
- Provide administrative and operational support including documentation, reporting, and service coordination.
Administrative Assistant & Coordinator at Mini Mode Kids Fashion Show (2017-10 – 2021-12)
(within same company group)
- Coordinated administrative operations for large-scale fashion events with 200+ guests and 120+ kids models.
- Managed product catalogue and SEO content for Mini Mode Emporium.
- Produced graphics, video content and social copy for event and retail channels.
- Handled email liaison with designers, brands and partners.
- Created print and digital adverts using Photoshop and InDesign.
- Liaised with licensors such as BBC and Ubisoft to create on-brand marketing assets.
- Managed advertising copy and production schedules.
Advertising & Marketing Assistant at Titan Publishing (2016-02 – 2016-09)
- Created print and digital adverts using Photoshop and InDesign.
- Liaised with licensors such as BBC and Ubisoft to create on-brand marketing assets.
- Managed advertising copy and production schedules.
Publicity Manager (MAT Cover) at Legend Press (2015-02 – 2015-11)
- Created and distributed press releases, securing coverage across national and online media.
- Managed social media channels and grew community engagement.
- Hosted blog tours, interviews and PR campaigns for new titles.
- Collaborated closely with authors to tailor bespoke publicity strategies.
Marketing Assistant at The London Magazine (2012-09 – 2015-02)
- Managed social media channels including Facebook, Twitter and Goodreads.
- Ran marketing campaigns for competitions, magazine issues and ebooks.
- Produced ebooks and print editions using InDesign.
- Organised annual writing competitions, increasing entries from 100 to 700.
