Jessica Ching

Head of Marketing

Talent

GBMember since November 11, 2026

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About

Hands-on Head of Marketing with nine years of experience leading marketing performance, developing teams, and delivering strong commercial results.

Built

Soly’s UK marketing from scratch, then led a global team of eight across seven markets, including Benelux. Four years of experience in commercial property at workspace operator Work.Life.

Experience

Head of Marketing - KareHero

(2025-11 - 2026-07)

Responsible for strategy, budget, and management of an SDR and a Marketing Executive.
Worked closely with the sales team towards a shared pipeline target.
Ran a number of multi-channel campaigns including:
An AI-led account based marketing campaign that achieved its 10% meeting booking target.
A thought leadership campaign (an event, guide, and interactive quiz) targeting HR leaders, that generated £1m+ in qualified pipeline.
A three-part webinar series that generated close to £1m in pipeline.
Ran sponsored and hosted events end to end, from identifying opportunities, to overseeing sales follow-up to convert prospects into opportunities.
Led GTM for a new offering aimed at banks, owning positioning, messaging, and launch plans.
Owned marketing for Caresourcer.com, a care marketplace, and ran a test across paid search and Meta ads that grew consumer enquiries.

Global Head of Marketing - Soly

(2024-12 - 2025-11)

Led a team of eight and managed a multi-million € annual budget across seven markets, covering performance and brand.
Led PR strategy and managed an external PR specialist, securing coverage in Forbes Italia and Energy Focus magazine.
Managed in-house specialists in PPC and SEO to deliver against lead targets.
Worked with local market teams to adapt global campaigns and messaging to each market, and acted as interim Marketing Lead for the Benelux region.
Developed a partnership with IKEA UK that reduced customer acquisition cost by 20%.
Led an upsell campaign using email, app and Meta retargeting, which generated €300k+ in additional revenue in a two month period.
Led a global conversion optimisation project that reduced marketing spend by 30% while maintaining the same lead volume and conversion rate.

UK Marketing & SDR Lead - Soly

(2023-11 - 2024-12)

First marketing hire in the UK. Developed GTM strategy by combining learnings from markets that the business was already operating in, with UK customer and market insights.
Onboarded and managed PPC and SEO agencies, before moving paid in-house after 9 months.
Ran an ROI-positive awareness campaign (radio, print, out of home, direct mail, and digital marketing) to launch the brand in the UK.
Increased lead to sale conversion by 5 percentage points by A/B testing email flows, introducing WhatsApp and SMS, and testing and optimising lead sources.
Led a team of five; one Marketing Executive and four SDRs. Managed and coached the SDR team, and coordinated lead handover with sales.
Built and grew a cost-effective referral programme from 0 to 8% of sales.

Digital Marketing Manager - Work.Life

(2020-01 - 2023-11)

Owned growth across 14 sites, covering offices, coworking memberships, meeting rooms, and event spaces. This included rebuilding occupancy to 85% post-pandemic, and launching four new sites.
Selected and managed PPC agency; writing creative briefs and ad copy, challenging tactics and performance. and delivering ROAS above 3:1.
Selected and managed SEO agency and a PR specialist, and kept them aligned with paid, growing owned and earned channels over two years to take organic lead generation past paid.
Led integrated brand campaign across digital and offline channels, that drove an increase in unprompted brand awareness.
Led a full website redesign and conversion rate optimisation project, that increased website conversion rate by 40%.
Optimised HubSpot CRM, implementing automated journeys, email/SMS and loyalty programmes to improve conversion and retention.
Marketing contact for Knight Frank on ‘Yours by Work.Life’, Work.Life and Knight Frank’s joint venture, managing the paid agency and delivering against lead targets to market and fill 15 managed spaces.

Marketing Manager - Give A Grad A Go

(2017-12 - 2020-01)

Led marketing strategy for employer demand generation and candidate acquisition, driving growth across both B2B and B2C.
Launched repeatable quarterly marketing report and integrated campaign across LinkedIn, email, and content syndication, generating a significant portion of new business leads.