Jez White

An enterprise data and AI executive advisor with extensive experience guiding C-suite leadership on data / analytics value proposition, predictive decisioning architectures and product development strategy. A practitioner-turned-advisor combining extensive commercial experience, spanning Credit Reference Agency (CRA) analytics at TransUnion, large-scale consumer behavioural intelligence platforms at Entain and strategic advisory for high-growth AI innovators, with a proven ability to cut through technical complexity and give leadership teams clear, practical roadmaps they can actually execute. A trusted advisor, adept at bridging cutting-edge technology (Explainable AI, real-time event-driven architectures, machine learning) with commercial business outcomes and regulatory defensibility.

Experienced in establishing data governance frameworks, evaluating emerging vendor capabilities and coaching executive teams through large-scale digital and analytical transformations.

Strategic Advisory at Independent Consultant – Analytics and Strategy (2025-04 – Present)

Providing strategic advisory services to technology companies in the customer analytics and regulated industries space, shaping product strategy and go-to-market approaches for AI-powered insight platforms.

• Mindway AI: Advising on the application of neuroscientific insights to explainable AI customer risk models, translating complex analytical outputs into transparent, commercially actionable scoring frameworks.
• 2mee: Shaping the use of personalised digital engagement tools to improve customer response rates and communication effectiveness, informed by behavioural analytics.
• BetComply: Ensuring analytical frameworks and customer data practices are audit-ready for the most stringent regulatory regimes in the iGaming sector.

Group Director of Customer Protection & Analytics at Entain (2017-10 – 2025-04)

Entain is one of the world’s largest multi-brand consumer entertainment businesses, operating across multiple territories with millions of active customers. Recruited to build and lead enterprise behavioural analytics, decisioning systems, and customer intelligence capability underpinning the Group’s commercial and operational strategy.

• Enterprise Decision Platform (ARC™): Product lead and core architect for a group-wide, real-time decisioning engine. Defined the multi-year product roadmap, leading cross-functional engineering and data science squads to operationalise predictive ML models and automated rule workflows that evaluate millions of live transactions daily to orchestrate real-time operational and risk interventions.
• Single View of Customer: Integrated Credit Reference Agency data, transactional analytics, and affordability modelling into a unified customer data architecture, enabling commercially informed decisions across vertical sectors. Designed self-service BI dashboards to serve multiple divisions.
• Executive Leadership: Regularly presented data strategy, platform effectiveness and roadmaps to the Board, establishing cross-functional delivery alignment between Product, Data Science and Country Managers.

Head of Analytics – Public Sector / Telco at TransUnion Group (formerly Callcredit) (2007-06 – 2017-10)

Established and led an analytical services division from scratch, with full P&L ownership, growing it into a significant revenue stream and a central pillar of the Group’s commercial strategy. Built, developed, and mentored the analytical team from the ground up. Defined the insight agenda across UK Central and Local Government clients, implementing customer analytics frameworks within the DWP (Housing Benefit / Universal Credit) and supporting the Government’s fraud detection strategy.

Managed complex stakeholder relationships across government, commercial, and regulatory environments, translating analytical insight into policy and operational decisions.

Marketing Analysis and Strategy Manager at Virgin Media (2002-01 – 2007-06)

Led the marketing analytics function for a major digital consumer subscription business, partnering with the Senior Management Team and divisional MDs to drive commercial strategy through data and data analytics.

• Customer Segmentation and CRM: Designed and delivered a needs-based customer segmentation framework that transformed how the business targeted and personalised campaigns. Secured MD-level approval and drove the adoption of CRM across the group, enabling behaviourally segmented campaign strategies with control testing within each customer vertical.
• Campaign Effectiveness and Experimentation: Led extensive ANOVA-based campaign testing and effectiveness measurement across consumer and business divisions, establishing rigorous control group methodologies and improving test design to directly inform marketing investment decisions.
• Strategic Transformation: Provided analytical input into the strategic rebrand from Telewest to Virgin Media, subsequently supporting the SMT with data-driven insight across commercial strategy, marketing performance measurement, and customer segmentation.

Earlier Career

Foundational roles in statistical consulting, predictive data mining and database marketing.

BSc (Hons) in Statistics for Management – Brighton University