CRM Lead | Consultant
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I am a positive, proactive, and experienced CRM Lead and Specialist with expertise in financial and gaming sectors. I focus on defining, enhancing and optimising customer journeys, lifecycles and product / feature flows. I also implement new CRM strategies.
For the last six years, I have excelled with Braze while also proficient in Salesforce Marketing Cloud (SFMC), Dotdigital, IBM Watson, and SAP Emarsys.
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