Marketing Director | Chief Marketing Officer
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Results-oriented and action-driven Chief Marketing Officer with 25 years of proven experience in driving growth within the software, tech, and fintech sectors. Successful track record in building powerful brands for VC-backed B2B businesses across the UK and Europe, resulting in substantial revenue increases. A data-driven strategist skilled in both B2B and B2C marketing, proficient in digital transformation, brand development, successful product launches, and multi-channel delivery.
Known for strong team leadership and a keen focus on marketing analytics, I am eager to apply my expertise to drive visibility and revenue growth in a senior marketing role. I am available for an immediate start.
I'm Jo Balsamo, a talented and creative marketer, who has been marketing businesses since the late 90s (but don’t let put you off). As a passionate woman in business with a wealth of hands-on experience in marketing, I’ve been an early adopter and user of all things Internet and Digital in Marketing: Pay Per Click Marketing, Search Engine Optimisation, Google Business, Reputation Management, Landing Page Conversion, and Call Tracking.
As an end to end marketer I have experience from strategy development & planning, through to campaign brefing and delivery.
