Jodie Harris

Commercial & Operations Director with 13+ years of executive leadership experience driving commercial strategy, operational leadership, business transformation, ecommerce operations, revenue growth, wholesale expansion, customer experience, strategic planning, operational efficiency, P&L support, cost optimisation, cross functional leadership, supply chain collaboration, business development, retail operations, stakeholder management, process improvement, fulfilment operations, 3PL management, performance optimisation, and organisational scalability across ecommerce, retail, beauty, aesthetics, wholesale, and consumer led businesses. Extensive experience operating within high growth and entrepreneurial environments, partnering with executive leadership teams to align commercial objectives, operational performance, profitability, and long term strategic growth initiatives. Proven success leading commercial growth strategies, retail partnerships, market expansion initiatives, customer acquisition programmes, and cross functional collaboration to strengthen operational infrastructure, improve profitability, and support sustainable business growth across D2C, B2B, trade, retail, and wholesale channels.

Built career foundations within high performance commercial environments, including Foxtons, developing advanced strengths in negotiation, relationship management, sales performance, and commercial delivery before progressing into senior operational and executive leadership roles across beauty, aesthetics, retail, and ecommerce sectors.

COMMERCIAL & OPERATIONS DIRECTOR at LullaBellz (2024-10 – Present)

Led commercial and operational functions within a high growth ecommerce retail business, partnering with executive leadership teams to drive commercial performance, operational excellence, and strategic growth initiatives. Managed cross-functional teams across commercial, operational, and customer-focused departments, ensuring alignment between trading performance, fulfilment, customer experience, and strategic business objectives across D2C, B2B, retail, and trade channels. Oversee ecommerce operations, fulfilment partnerships, logistics performance, SLA management and cost optimisation initiatives.

Led operational improvement projects across fulfilment, customer journey, packaging optimisation, and process efficiencies to strengthen scalability, operational performance, and customer satisfaction.

• Led cross functional commercial and operational transformation initiatives across ecommerce, wholesale, customer experience, fulfilment, and trade functions within a high growth retail environment.
• Delivered operational improvement programmes across fulfilment operations, customer journey, logistics, process optimisation, and cost efficiency initiatives to strengthen scalability and customer experience.
• Led third party logistics partnerships, contract negotiations, SLA management, and operational performance improvement initiatives supporting business growth and service delivery.
• Supported wholesale, trade, and retail channel growth initiatives through strategic planning, commercial collaboration, and operational alignment.
• Strengthened collaboration across Commercial, Ecommerce, Buying, Merchandising, Customer Service, Operations, and Finance functions to improve execution and organisational performance.

DIRECTOR OF SALES at Luna Microcare (2024-02 – 2024-09)

Led national B2B commercial strategy across the aesthetics and skincare sector, driving distributor growth, market expansion, and business development initiatives across the UK and international markets. Managed international distributor partnerships across Australia, Dubai, Switzerland, Germany, the Netherlands, Greece, Iran, and Iceland, supporting global expansion, operational alignment, and brand consistency across wholesale and trade channels. Partnered with senior leadership to develop commercial growth strategies, brand positioning initiatives, and customer acquisition plans aligned with wider business objectives and long-term expansion goals.

Worked cross-functionally with Marketing, PR, Digital, and Commercial teams to improve brand visibility, customer engagement, SEO performance, and overall commercial performance across B2B and B2C channels.

• Delivered 205% sales growth within six months.
• Expanded international distribution across multiple global markets.
• Increased social media following from 1,000 to 5,500 through integrated digital and brand strategies.
• Strengthened team performance through mentoring and leadership support.
• Improved commercial growth through strategic partnerships, market expansion, and data-driven decision-making.

UK SALES MANAGER at Elenzia (2020-09 – 2024-01)

Led UK commercial operations across skincare, retail, and nutrition categories, driving business growth, account development, and customer retention across the aesthetics and beauty sector. Managed a national portfolio of clinics, spas, salons, and professional aesthetics accounts, strengthening client relationships and supporting growth across B2B and trade channels. Partnered with senior leadership on commercial planning, product launches, and market positioning strategies aligned with business and customer objectives.

Collaborated with Commercial, Marketing, and Operations teams to support product launches, improve customer engagement, and strengthen brand presence across professional and retail markets.

• Expanded national customer accounts through strategic relationship management and business development initiatives.
• Supported successful product launches across multiple product categories.
• Improved customer retention and client engagement.
• Contributed to continued commercial growth across UK trade and professional channels.

BUSINESS DEVELOPMENT MANAGER at Skinbrands (2018-06 – 2020-09)

Managed business development and commercial growth across a portfolio of cosmeceutical and aesthetic brands within professional skincare and retail markets. Built strong relationships with clinics, salons, and aesthetics businesses, supporting account growth, customer retention, and long-term commercial partnerships. Delivered product presentations, customer engagement initiatives, and brand education to improve product adoption and commercial performance.

Supported SEO, website optimisation, and digital engagement initiatives to strengthen online visibility and brand positioning.

• Generated £40K in new business revenue.
• Achieved the highest company machine sales across 15 brands.
• Increased website traffic by 202%.
• Consistently exceeded KPI targets.
• Strengthened commercial growth through strategic relationship management.

AREA MANAGER at International Institute of Anti-Ageing (2017-01 – 2018-04)

Led regional commercial operations across North East and North West UK territories, overseeing business development and account growth across spa and salon networks. Managed more than 500 spa and salon accounts, supporting customer retention, territory growth, and regional performance objectives. Drove regional market expansion initiatives, identifying new business opportunities and strengthening client relationships across trade channels.

Delivered coaching and performance support to improve team capability and commercial performance.

• Generated approximately £20K in monthly new business revenue.
• Expanded regional account networks.
• Improved team performance through coaching and leadership support.
• Exceeded business development targets.
• Strengthened customer retention through relationship-led account management.

SENIOR SALES NEGOTIATOR at Foxtons (2013-01 – 2017-01)

Managed a high-value client portfolio within the London property market, leading negotiations, relationship management, and business development activities. Delivered consultative sales strategies to support client acquisition, revenue growth, and long-term customer relationships. Managed high-volume outbound activity, pipeline development, and customer engagement within a fast-paced commercial environment.

Supported onboarding and mentoring of new negotiators, sharing best practices across sales and customer engagement.

• Achieved top negotiator ranking within the organisation.
• Consistently exceeded KPI and revenue targets.
• Earned multiple performance awards and incentives.
• Developed expertise in high value negotiations, property transactions, and client relationship management within a high performance sales environment.

ACCOUNT MANAGER at Decleor (2012-07 – 2012-11)

Managed spa and beauty client accounts, supporting business development, treatment launches, and customer engagement initiatives. Coordinated promotional activities and spa launches alongside operational activities.