Joessy Bony

Gained hands-on insight into the marketing strategy of Europe's busiest airport, developing a practical understanding of how data-driven customer research is used to attract and retain a diverse, international passenger base Successfully completed activities including designing user personas to target different customer segments and mind-mapping a social media campaign, applying real-world digital marketing techniques used within a major aviation brand Developed a broad marketing skill set spanning SEO, branding, consumer behaviour, and digital communications, alongside key employability skills such as teamwork and leadership, through 7+ hours of structured learning with Heathrow

Social Media Marketer - Heathrow

(2026-04)

• Gained hands-on insight into the marketing strategy of Europe's busiest airport, developing a practical understanding of how data-driven customer research is used to attract and retain a diverse, international passenger base
• Successfully completed activities including designing user personas to target different customer segments and mind-mapping a social media campaign, applying real-world digital marketing techniques used within a major aviation brand
• Developed a broad marketing skill set spanning SEO, branding, consumer behaviour, and digital communications, alongside key employability skills such as teamwork and leadership, through 7+ hours of structured learning with Heathrow

Social Media Manager (Freelancer) - RPF Europe

(2024-05)

• Developed a strong, versatile skill set in social media management including content strategy, audience growth, analytics, copywriting, and multi-platform campaign execution, with proven ability to grow and engage a large online community within the non-profit and faith sector.
• Managed day-to-day content creation, scheduling, and community engagement across all major social media platforms, including Instagram, TikTok, Twitter, and YouTube, over a 2+ year period, ensuring brand consistency and alignment with the charity's Christian mission and values.
• Played a key role in the significant audience growth of RPF Europe, one of the UK's fastest-growing Christian charities, by developing and executing a consistent cross-platform social media strategy that expanded the organisation's digital reach to thousands of followers across all major platforms.

CEO - ByBonnie UK & Ireland

(2020-04)

• Drove business growth to £100,000 in revenue as a sole trader, independently managing all aspects of a multi-stream beauty brand spanning product sales, client services, training schemes, and digital content, positioning ByBonnie as a recognised name in the UK & Ireland lash industry.
• Spearheaded end-to-end social media marketing across UK & Ireland, developed and launched multiple product catalogues, designed and delivered mentorship and training development programmes for aspiring beauticians, and created a suite of e-books scheduled for commercial launch in 2027.
• Built a broad entrepreneurial skill set across digital marketing, brand development, product creation, client relationship management, and business operations, alongside strong communication and leadership skills gained through delivering mentorship and professional training to others in the beauty industry.

BSc - Business Management with Project Management - Middlesex University (2020-09 - 2023-05)

BTEC Level 3 - Business - Woodbridge High School (2018-09 - 2020-05)