John Dale

Results-driven sales professional with a proven track record in customer engagement, target achievement, and team development. Former British Army Lance Corporal and Communication Specialist bringing leadership, discipline, and adaptability to high-performance sales environments.

Sales Assistant - Sofology

(2024-05)

• Delivered tailored consultations to match products with client needs, driving sales performance.
• Maintained strong conversion rates through active listening and product expertise.

Sales Operative/Development Coach - Vodafone

(2022-03 - 2024-05)

• Exceeded sales targets through consultative selling, promoted to development coach mentoring sales staff on techniques, product knowledge and service.
• Led coaching initiatives, boosting overall team KPI's and customer satisfaction.

Customer Service Advisor - BT

(2021-11 - 2022-03)

• Resolved account and technical queries, achieving high first contact resolution rates.
• Contributed to team targets through efficient problem solving and communication.

Roofing Operative - RMC Roofing

(2014-01 - 2021-11)

• Managed roofing projects to high safety and quality standards.
• Build strong client relationships through reliability and clear communication.

Lance Corporal Communication Specialist - British Army

(2007-04 - 2014-01)

• Lead and trained teams and operational communication. Systems under high pressure conditions.
• Developed exceptional leadership, organisation and problem solving skills.

GCSE - ST Thomas More Catholic College (2001-09 - 2006-06)