Lead Recruitment Analyst - Blackpool FC
(2023-07)
- Conduct comprehensive player assessments through a combination of nationwide live match scouting and detailed video analysis.
- Collaborate with senior management to identify and recommend player targets to strengthen squad performance.
- Develop and maintain an extensive scouting network to identify, assess, and secure player transfer opportunities.
- Build strong relationships with coaches, analysts, and agents through clear communication to support player identification and recruitment strategies.
- Utilise advanced performance analysis platforms including Wyscout, Skill Corner and Impect to deliver detailed scouting and performance reports.
- Monitor and track the progress and performance of recruited players, providing ongoing evaluation and post-signing analysis.
Head of Player Analysis - Crewe Alexandra
(2017-05 - 2023-06)
- Lead and coordinate the club's scouting department, providing clear direction on fixture coverage, reporting standards, positional priorities and expense management.
- Work closely with the First Team Staff to identify, assess, and recommend recruitment targets aligned with tactical objectives and squad needs.
- Maintain a proactive network across football markets to spot emerging talent and drive competitive squad development.
- Drive team performance by combining strong leadership and communication skills with a focus on collaboration, accountability, and delivering high-quality scouting outcomes.
- Continue to fulfil First Team Analyst responsibilities, delivering detailed tactical pre/post match video presentations on opposition through the use of Hudl Studio.
First Team Analyst - Crewe Alexandra
(2016-09 - 2017-05)
- Deliver comprehensive opposition analysis, interpreting tactical structures, key trends, and individual performance data, and present clear, actionable insights to First Team Management and players to inform match preparation.
- Conduct detailed individual player performance analysis, identifying strengths, development areas, and tactical improvements.
- Utilise SportsCode Gamebreaker to code matches, build structured performance databases, and provide accessible analytical resources across all club departments.
- Experienced in industry-leading platforms including Wyscout, Hudl, SportsCode Gamebreaker, InStat, and TransferRoom to support opposition analysis and identify strategically aligned recruitment targets.
Youth Academy Coach - Crewe Alexandra
(2014-01 - 2016-09)
- U13 Coach, developed and led sessions to stretch and challenge players to enhance their skills and play with the core values of Crewe Alexandra.
- Held a position of responsibility with a duty of care for young players, showed professionalism at all times and communicated well to players, parents and staff at all levels.
- Held quarterly parents evenings to update on performance and development opportunities.
- Set daily, weekly targets and evaluations for players and used the PMA system to record.
- Supported with the coordination of overseas trips for the academy.
Professional Footballer - Dundalk FC
(2013-01 - 2013-10)
- 1 year full time contract
Professional Footballer - Sligo Rovers FC
(2010-01 - 2012-12)
- 3 years full time contract
Apprentice Service Technician - Virgin Media
(2008-09 - 2009-12)
- Held a customer facing position that required technical knowledge, excellent customer service skills and time management to achieve centrally set targets.
Professional Footballer - Crewe Alexandra
(2004-05 - 2007)
- 1 Year Professional contract
- 2 Year Scholarship
