John Lloyd

I’m an SEO Specialist with over 17 years of experience delivering data-driven strategies for national and international brands across B2B, SaaS, retail, finance, and travel sectors. My work has consistently achieved measurable results, for example, a 35% year-on-year increase in organic traffic for Greene King through a combination of technical optimisation, content strategy, and site migration management.

I’ve led SEO for brands such as Citibank UAE, Skoda, Pure Gyms, and Royal.uk, and I’m skilled in technical, international, and content SEO. I hold a 2:1 BA (Hons) in Business Studies with Systems Practice, and I’m certified in Google Analytics and BrightEdge.

I thrive on helping challenger brands compete creatively against larger competitors through smart, data-led SEO strategies that drive growth and long-term visibility.

I’m an SEO Specialist with over 17 years of experience managing and implementing successful SEO strategies for major brands across the UK, Europe, and the UAE. My background includes leading technical, content, and international SEO campaigns for industries such as SaaS, finance, tourism, retail, and B2B.

I’ve delivered measurable results for clients including Greene King, Royal.uk, Citibank UAE, Skoda, Pure Gyms, and Liverpool FC. At Greene King, my SEO campaign increased organic traffic by 35% year-on-year through a combination of technical optimisation, content strategy, and site migration management.

I’m proficient with tools such as SEMrush, Ahrefs, Google Analytics, Search Console, Tag Manager, and Screaming Frog, and experienced across platforms like Shopify, WordPress, Magento, Sitecore, and Umbraco.

I’m passionate about helping challenger and enterprise brands grow through data-led SEO strategies that drive long-term visibility and ROI.

2:1 BA Hons in Business Studies and Systems Practice