John Wood
Web Developer
Talent
Stoke-on-TrentMember since May 24, 2026
WordPress DevelopmentCustom themesPluginsSite optimizationDebugging and troubleshootingPHPASPHTMLSQLMySQLCSSJavaScriptPythonImage optimizationClean coding practicesUX/UI DesignCybersecurityDNSIISTCPEnd-user supportLinux hostingWindows hostingDomain management and setupEmail configurationDKIMDMARCWoocommercePayment integrationPhotoshop
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WordPress DevelopmentCustom themesPluginsSite optimizationDebugging and troubleshooting
About
As a highly experienced WordPress / PHP developer, I bring a proven track record of creating robust, secure, and high-performing websites. I am adept at troubleshooting and maintaining WordPress sites, along with custom themes and plugins, and delivering outstanding user experiences. My deep technical expertise and dedication to quality enable me to successfully handle complex projects and work seamlessly with diverse teams, ensuring top-notch results for every client.
Experience
Freelance Web Developer - Freelance
Present (evenings and weekends)
- Experienced in creating and modifying bespoke WordPress themes and plugins
- Woocommerce installation, setup and payment integration
- Installlation, and setup of WordPress sites along, associated databases, domains, and email addresses
- Server setup, maintenance and troubleshooting
- Debugging day to day issues and potential site errors
- Site migration from server to server
Sole Web Developer - Cyclestore Congleton
(2009-09)
- UX Enhancements: Continuously improved website navigation for www.cyclestore.co.uk, creating intuitive UX mapping that significantly enhanced user experience.
- Quality Assurance: Established a robust testing framework to eliminate bugs, ensuring the delivery of quality code.
- Performance Optimization: Implemented advanced image optimization techniques and clean coding practices, resulting in faster load times and improved front-end performance.
- Technical Expertise: Leveraged over 20 years of experience with PHP, ASP, HTML, SQL, MySQL, CSS, Python, and Photoshop to maintain and enhance the bespoke e-commerce website and internal IT systems.
- Functional Enhancements: Integrated payment gateways, affiliate tracking, Google Merchant feeds, and analytics to enhance site performance and user experience.
- Web Design & Branding: Designed web pages to enhance branding and navigation, while also managing databases with strong SQL skills.
- System Upgrades: Assessed and balanced the costs and consequences of upgrading systems to ensure stable operations.
- Development: Delivered comprehensive front- and back-end development for mobile and web applications.
- Email Optimization: Optimized HTML email templates to improve click-through and conversion rates, leading to increased engagement and revenue.
- CMS Management: Extensive experience setting up and installing new sites, including WordPress, bespoke, and other CMS platforms.
- Hosting & Maintenance: Experienced in Windows and Linux hosting, management and setup.
Education
GCSE - Davenport, Stockport (1986)
C&G - Electronics - Stockport College (1988)
Microsoft NT Server Administration (1998)
Microsoft Word Certification (1998)
Microsoft Excel Certification (1998)
Skills
Web Developer

