Jonathon Vanden Berg

Customer-focused operations and sales professional with leadership experience in fast-paced, hands-on environments and direct firearms retail experience. Experienced in customer service, product recommendations, inventory, team development, firearms sales and compliance documentation. Dependable, personable, mechanically inclined, and comfortable taking initiative without constant direction.

Branch Operations Lead at Mid-City Supply Co., Inc. (2021-04 – Present)

Lead day-to-day branch operations in a fast-paced plumbing and HVAC wholesale environment.

• Provide hands-on customer service, helping customers identify products, solve problems, and make appropriate purchasing decisions.
• Support inside sales and HVAC sales while translating technical product information into practical, straightforward recommendations.
• Help manage inventory, product availability, ordering, and coordination between sales and warehouse operations.
• Resolve customer and operational issues, train and support team members, and take initiative without constant supervision.

Firearms Counter at Bass Pro Shops / Cabela's (2025-09 – 2026-03)

Part-time concurrent with Mid-City Supply Co., Inc.

• Assisted new and experienced customers with firearm selection and sales in a busy retail environment.
• Completed and reviewed ATF Form 4473 and Michigan RI-060 documentation as part of firearm transactions.
• Followed established procedures and compliance requirements throughout firearm sales.
• Educated customers on safe firearm handling and responsible operation.
• Recommended ammunition, optics, accessories, and related products based on customer needs and firearm compatibility.
• Explained product features and technical differences in straightforward terms to help customers make informed purchasing decisions.

HVAC Service Lead at Service Professor Inc. (2018-01 – 2021-04)

• Performed residential HVAC service, troubleshooting, and repair on furnaces and air-conditioning systems.
• Worked directly with homeowners to explain system problems, repair options, and recommended solutions.
• Trained new hires on company operations, procedures, customer-service expectations, and field practices.
• Worked independently while managing changing priorities in a fast-paced service environment.

High School Diploma – Hudsonville High School (2003)