Oxford Fashion Studio, London - Sales and PR Manager
February 2025 - PRESENT
- Curated and styled Oxford Fashion Studio runway shows for London, Paris, and New York Fashion Week, overseeing creative direction, designer styling, and brand storytelling.
- Liaised with 100+ designer brands per month, scouting and onboarding talent for exclusive showcases.
- Consistently exceeded monthly sales targets (£24,000+) through strategic brand partnerships and event sponsorships.
- Secured attendance from British Fashion Council-accredited buyers, stockists, and journalists, strengthening brand exposure and industry recognition.
- Collaborated with designers to shape PR strategy, creative campaigns, and runway styling, resulting in measurable ROI and international media coverage.
Hermès, Harrods, London -
Luxury Sales Associate
August 2024 - January 2025
- Delivered bespoke client services, embodying Hermès' values of craftsmanship and storytelling.
- Consistently exceeded sales targets through exceptional service and seamless team collaboration.
- Built lasting client and stylist relationships to drive loyalty and retention within Harrods' luxury retail environment.
P1M Agency, London, Toronto & New York - Fashion Stylist and PR Specialist
March 2022 - August 2024
- Styled and directed a 12-piece sustainable luxury office-wear collection for Stef Mouchie at New York Fashion Week FW24, with features in Vogue Mexico, ELLE Italia, and NYFW.com.
- Assisted senior stylists at P1M Agency, Toronto’s leading creative arts agency, with photo shoots, pickups, and contract management.
- Led styling and PR for MichNat Fashion at the 2024 Juno Awards, dressing Grammy Award-winning singer Allison Russell and Juno nominee Jah'Mila. Jah'Mila’s red carpet look was featured in BuzzFeed’s Top 25 Red Carpet Looks at the 2024 Juno Awards.
- Managed PR for the sustainable fashion app SIXR launch event, securing media coverage in Yahoo Business, Trend Hunter, and Sustainable Biz.
Vivien Sophie Brand, Toronto & Paris - Paris Fashion Week Stylist and PR Specialist
June 2023 - January 2024
- Styled a 9-piece luxury upcycled collection for luxury accessory brand, Vivien Sophie, at Paris Fashion Week SS24, featured in Vogue, ELLE, Glamour, and Fashion Week Online.
- Led creative direction, coordinating remotely with international fashion professionals in the UK, Germany, Italy, France, and the Netherlands.
- Developed strong partnerships with designers across Europe, sourcing luxury designer wear and accessories at no cost.
- Secured additional coverage at Paris Fashion Week SS24 through press releases and networking with leading fashion journalists, enhancing brand visibility.
- Increased Instagram followers by 3,000 through two influencer partnerships, one with over 150k followers.
- Collaborated on and orchestrated a successful winter pop-up store, showcasing influencer partnerships and strategic planning.
University of British Columbia, Vancouver - Social Media Coordinator
May 2021 - March 2022
- Grew the University of British Columbia Sauder School of Business’s Instagram following by 3,000 in 6 months through organic strategic planning, influencer, and partnership development.
- Implemented a successful Back-to-Campus social media plan, fostering positive engagement with students, faculty, and alumni post-COVID-19.
- Created visual content and compelling copy that became UBC Sauder's most liked and engaged posts.
- Collaborated with DEI, Indigenous, and alumni departments to align stakeholder messaging and ensure cohesive communication across social media initiatives.
- Proofread social media posts to ensure adherence to brand guidelines, grammatical accuracy, and consistent tone.
Picnic Social, Vancouver - Account Manager and Content Strategist
May 2018 - February 2021
- Managed content and accounts for Picnic Social marketing agency clients, including interior design company, Good Space Plans Online, and sustainable fashion company, Ushi Mart.
- Collaborated with local and micro-influencers to support Ushi Mart's fashion lines, boosting Instagram followers by 600 in one month.
- Created and led the Ushi Holiday Market PR campaign, supporting 50 small businesses in Hamilton during COVID-19.
- Crafted press releases that secured features for the Ushi Holiday Market in four major Hamilton publications, resulting in two sold-out weekends.
- Developed Good Space's email newsletter through HubSpot, increasing open rates by 25% within a year.
- Produced engaging content using Canva, Adobe Photoshop, and Hootsuite for Good Space's social platforms, including Instagram, Facebook, LinkedIn, YouTube, and Pinterest.
- Defined Picnic's consumer profiles, tripling the number of clients in three months.
CERTIFICATIONS
UX Foundations: Content Strategy - LinkedIn Learning
Issued June 2023
Digital Marketing Foundations - LinkedIn Learning
Issued November 2022
Marketing Foundations: Analytics - LinkedIn Learning
Issued November 2022
