Chief Executive Officer (Football & Sports)
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Visionary leader with 15+ years of expertise in football, administration, strategic business growth, talent development, and community impact. Founder of ADP Soccer Academy, renowned for securing partnerships with Premier League clubs and driving 20% annual revenue growth. Passionate about using football as a tool for social change, leading charitable initiatives that provide free coaching, scholarships, and mentorship for underprivileged youth.
Founder, Executive Director & Academy Manager - ADP Soccer Academy (UK/Canada) - UK/Canada
(2014-01)
Launched and scaled the academy, recruiting 17 staff (incl. ex-Premier League players) and designing U6–U17 programs. Secured £100k+ sponsorships via strategic partnerships and managed budgets with 95% forecast accuracy. Developed digital platforms (website/apps) for 200+ parents/coaches, boosting engagement by 40%.
Academy Coach & Development Head - Stoke City Football Club - Stoke-on-Trent, UK
(2008-01 - 2013-12)
Coached U7–U10 players using Premier League standards; 15+ players advanced to elite academies. Collaborated with England international coaches to design training curricula and led 30+ football festivals.
Head Coach - Stoke City Community Trust - Stoke-on-Trent, UK
(2008-01 - 2013-12)
Senior Head Coach & Technical Director - RVDL Soccer Academy (UK/Canada) - UK/Canada
(2013-01 - 2014-12)
Partnered with UEFA A-licensed coach Robin Van der Laan to grow pre-academy enrollment by 25%.
Diploma - Leadership & Management - Institute of Leadership & Management (2015-01)
BTEC Level 3 National Award - Sport - Blythe Bridge College (2010-01)