Joy Humberstone

A bold, social-first Creative & Concept Artist with an extensive background in digital illustration, 3D/2D animation, and content production. Driven by culture, human psychology, and platform trends, with a proven track record of bringing visual campaigns to life from initial brief to execution. Combines a strong concept-development mindset with hands-on experience managing a multi-channel creative brand, running client pitches, and crafting engaging content for diverse audiences.

A collaborative "Path Finder" who thrives in fast-paced environments, pushing visual boundaries, and building meaningful brand-to-consumer connections.

Lead Creative & Concept Artist - Joy Kitty Meow - Essex, UK

(2023-01)

Creative Studio & Brand

• Social-First Campaign Ideation: End-to-end creative direction for digital campaigns, transforming abstract briefs into engaging visual assets, illustration series, and promotional content.
• Cross-Platform Content Creation: Developed visual content optimized for social engagement (Instagram/TikTok), tracking audience trends and platform dynamics to maximize organic reach and brand connection.
• Client & Stakeholder Management: Pitched creative concepts directly to clients, leading workshops/briefing sessions, and translating feedback into high-impact visual executions.
• Merchandise & Print Production: Directed physical and digital product pipelines, managing 3D modeling, technical print preparation, and quality control for merchandise lines.

Front-of-House / Client Experience Specialist - Wagamama

(2026-08)

• Fast-Paced Collaboration: Coordinated with multi-disciplinary team members in high-energy settings, ensuring seamless execution, high brand standards, and customer satisfaction.
• Trend & Human Observation: Applied real-time communication insights and active listening to engage diverse demographics, adapting tone and messaging instantly.

BSc (Hons) - Computer Animation - University Level

BTEC National Diploma - Applied Science (Forensic Science)

BTEC - Fine Art