Julian Kramer

Performance Marketing / Paid Media

Talent

LondonMember since September 24, 2026

Senior Performance Marketing & Growth LeadGoogle AdsMicrosoft AdsGDNTaboolaOutbrainHubSpotTableauGoogle AnalyticsGoogle Tag ManagerDemand generationB2B acquisitionBudget forecastingA/B testingAttribution

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Senior Performance Marketing & Growth LeadGoogle AdsMicrosoft AdsGDNTaboola

About

Senior Performance Marketing and Paid Media specialist with 15+ years' experience across B2B and B2C, agency and client-side environments. Deep hands-on expertise across Google Ads, Meta, Microsoft Ads and LinkedIn, with a track record of managing multi-market budgets, building full-funnel acquisition programmes, improving lead and revenue performance, and translating channel data into commercially focused recommendations. Currently consulting for Rocksteady Music School across UK and Australian B2B acquisition.

Experience

Performance Marketing Manager / Consultant - Rocksteady Music School - UK (via Passionfruit)

(2026-06)

Lead performance marketing across UK and Australian B2B acquisition activity, spanning Meta, Google, Microsoft and LinkedIn.
Own paid media planning, optimisation, budget allocation and performance analysis, partnering with internal B2B, CRM/HubSpot, creative and sales stakeholders and external paid media agency Distinctly.
Developed a full-funnel paid media and CPL guardrail framework covering awareness, demand generation, demand capture and pipeline, challenging assumptions and improving planning discipline.
Led campaign recovery and optimisation work across audience, creative and budget levers, including Advantage+ versus job-title targeting, age/audience tests, creative rotation and lead-quality analysis.
Strengthened FY26/27 media planning by pushing measurement beyond MQLs towards opportunities, sales and revenue and by introducing clearer scenario-based forecasting.
Supported attribution and reporting development across HubSpot and paid platforms, with a focus on lead quality and commercial outcomes.

Paid Marketing Manager - Carwow - London

(2024-02 - 2025-09)

Grew annual Meta Demand Generation revenue from £1.0m to £1.2m.
Managed a £2.7m annual paid media budget across the UK, Germany and Spain.
Ran performance and arbitrage paid media programmes, covering ROAS and budget optimisation, creative A/B testing with Brand, and weekly Marketplace reporting using Tableau.
Channel expert for GDN, Taboola, Meta and AdSupply; designed structured experimentation to identify scalable growth opportunities.

PPC Manager - Dennis Publishing / Autovia Limited - London

(2019-11 - 2024-02)

Implemented and optimised PPC and native advertising campaigns across Taboola and Outbrain.
Ran Facebook/Meta campaigns using first-party data and platform audiences.
Reported campaign KPIs and commercial performance to internal stakeholders.

Paid Search Specialist - Freelance - Twogether - London

(2019-07 - 2019-10)

Planned paid media activity for enterprise and medium-business audiences for clients including O2 Business and KPMG.
Worked with content syndication providers including Madison Logic, Ziff Davis and Infuse Media.
Planned KPMG mid-market paid search activity including keyword research, project planning, budget forecasting and recommendations.

Search Marketing Manager - First Base Unlimited - London

(2017-09 - 2019-06)

Devised demand generation strategy for high-growth B2B technology clients including DocAuthority and Canonical.
Built MQL and budget forecasts and ran multi-channel demand generation across Google Ads, LinkedIn, Twitter Ads and content syndication/media partners.
Managed budgets, bids, ad testing and keyword optimisation; contributed search expertise to pitches that helped win two new clients.
Used Zapier to synchronise HubSpot and Pipedrive data and audited Google Analytics / Google Tag Manager implementations.
Key achievement: delivered 180% average monthly lead growth for DocAuthority over six months at the specified CPL target.

PPC Consultant - clients included Performics (Publicis Groupe) and Regus - Freelance PPC Consultancy - London

(2015-08 - 2017-08)

PPC strategy, budget and bid management, campaign optimisation, keyword mining, landing-page and ad-copy testing, creative agency management and global stakeholder communication.

eCommerce Paid Search Manager - German-speaking markets & Eastern Europe - RS Components - London

(2014-04 - 2015-07)

Owned PPC strategy across Germany, Austria, Switzerland, Poland, Czech Republic and Hungary; £2.2m annual budget generating £7.2m annual revenue in FY15.
Managed and trained local marketing resource; achieved revenue growth despite decreasing budgets and CPC inflation.

Paid Media Manager - Kaplan International English - London

(2010-02 - 2014-04)

Assistant Website Manager and SEO Specialist - BMI Research (Fitch Group) - London

(2006-09 - 2010-01)

Proof-reader and software tester - Questionmark Computing