Addressable Lead (Senior Project Manager) at Wavemaker (WPP Media) (2024-06 – 2026-03)
- Managed the delivery for 10+ market-leading clients across travel, insurance, retail, FMCG and transport including owning scope, timelines, budgets and quality across the full project lifecycle from proposals through to QA and sign-off.
- Led cross-functional project teams of developers, designers and strategists, running sprint planning, stand-ups, reviews and retrospectives to maintain delivery cadence and continuous improvement.
- Redesigned the team's resourcing model to meet a surge of multiple concurrent projects, shifting from single-owner delivery to task allocation based on individual strengths and skillset, freeing senior developers to focus on the most complex work. Increased project capacity by 50% and became the team's standard way of working going forward.
- Developed PMO documentation standardising project planning across the agency, including automated Gantt charts, RACI frameworks and RAID logs, reducing project planning time by 20%.
- Applied a combination of models within WPP Open, WPP's internal AI platform, across reporting, ideation, content creation and development workflows — lifting team productivity by 30% and leading a strategic proposal to scale the approach across client accounts.
- Managed a complex cross-market project for a leading European train travel brand, coordinating front-end development and design teams to deliver localised display and social creative across multiple languages and channels.
- Drove team development through proactive coaching, regular 1-2-1s and individual progression plans, resulting in 8 promotions and 3 team members securing specialist paths in planning, design and programmatic.
- Held joint budget responsibility with the Head of Addressable, overseeing forecasting and financial performance across the team.
- Represented the team at senior and executive level across new business pitches and client onboarding.
- Developed and presented a strategic AI proposal to a major European travel client, scoping workflow improvements projected to reduce resource dependency by 30% and double creative asset volume.
Addressable Director (Project Manager) at Wavemaker (WPP Media) (2020-11 – 2024-05)
- Managed a portfolio of key clients including a leading retail FMCG and major travel brands, growing scope and deepening the relationship with each over multiple years rather than just maintaining a steady-state retainer.
- Played a pivotal role in winning a European train travel brand, going on to onboard and deliver their cross-market, multilingual campaigns - a client that continued to grow under the Team Lead role.
- Grew the leading UK supermarket brand relationship, upselling and onboarding a new channel and evolving the programme from DCO into full addressable solutions.
- Led technical scoping for complex addressable projects, acting as the primary technical authority for the team and defining delivery foundations across the group.
- Managed and mentored a team of 4 specialists, driving performance and professional development across the group.
- Instrumental in building out the Addressable team offering, contributing to the strategic shift from DCO to Addressable and upskilling global team members.
Senior Manager at Wavemaker (WPP Media) (2018-01 – 2020-10)
- Led the DCO team, managing a programme of 10 clients each with multiple projects underneath, overseeing timelines, deliverables, SLAs, scoping, costing, production, activation and optimisation.
- Onboarded and managed a leading UK supermarket brand for the full duration of the role, successfully transitioning their activity from a previous agency, improving workflows and significantly scaling the programme.
- Delivered a market-first social campaign for a national client, leading R&D to pioneer a technically advanced solution that had not previously been executed in market.
- Coached and mentored a team of 2, building a results and delivery-focused culture whilst managing team finances including costing and forecasting.
- Assessed client data layers to identify technical, tracking and tagging requirements, scoping innovative DCO solutions that harnessed client data and technology.
Creative Production Consultant at Maxus (2017-01 – 2017-12)
- Produced standard and dynamic HTML and JavaScript digital display ads; developed personalisation strategies and behavioural targeting solutions.
- Project managed creative projects, liaising with clients, internal teams and creative agencies; conducted vendor audits, managed data passbacks and product feeds.
Front-End Developer at Freelance (2016-04 – 2016-12)
- Managed the full design and development lifecycle for SME clients, delivering responsive, mobile-first websites including UI design, wireframes and corporate identities.
Lead Front-End Developer at 100 Degrees (2015-03 – 2016-04)
- Promoted to Lead within a year based on technical excellence and client impact, stepping up to manage a team of 6 across project management, design and development both remote and onsite.
- Delivered 20+ client websites in a year for SME clients, overseeing the full lifecycle from consultation to deployment across WordPress, HTML, CSS and JavaScript.
- Led the design and build of a bespoke WooCommerce solution that moved a client from manual phone-based ordering to a fully automated online system, directly increasing their sales capacity.
Senior Hybrid Front-End Developer at Sterling Web Solutions (2007-11 – 2015-03)
- Delivered end-to-end web development and design across a long-term client portfolio, managing the full lifecycle from initial concepts through to deployment and ongoing maintenance.
- Managed email marketing campaigns, Google Ads and Analytics to enhance online presence and performance for clients.
