3D Designer at Travall/ASG Group (2017-06 – 2025-11)
- Produced high-quality CGI, animations, and promotional content for POS, marketing, and e-commerce platforms across automotive and product ranges
- Led the development and refinement of a 3D/2D production pipeline, establishing consistent, efficient CGI output across the business.
- Established and maintained digital asset structures and workflow practices to ensure scalability and consistency across all CGI production.
- Delivered e-commerce imagery alongside product and lifestyle photography and commercial videography.
- Contributed across the full production process, from initial capture and 3D modelling through to final post-production and delivery.
Creative Consultant & Freelance Artist at Freelance (2009-01 – Present)
- Delivered design, CGI, and art direction support across commercial, architectural, and game art projects.
- Applied extensive experience to help resolve production challenges and improve workflows for external partners.
- Provided photography and videography services, including capture, editing, and post-production for corporate clients.
Lead Artist (Contract) at VooFoo Studios (2013-04 – 2013-07)
- Supported cross-functional teams through mentoring and guidance aligned with project goals.
- Assisted with improving production workflows to support timely delivery of high-quality 2D/3D content.
Lead Artist (Contract) at Sumo Digital (2010-08 – 2011-03)
- Worked closely with the art team to support planning, scheduling, and asset delivery.
- Contributed to CryEngine 3 integration and supported efficient production workflows.
- Collaborated with external partners including Microsoft and Nike on concept and production assets.
Lead Artist/Art Manager at Outso Ltd (2008-09 – 2009-09)
- Supported global art outsourcing processes, helping maintain quality and consistency for the Sony Home platform.
- Assisted with onboarding artists and outsource partners to meet production needs.
- Worked closely with the Art Director to support creative decisions and environment design.
Artist at Free Radical Design (2006-03 – 2008-09)
- Delivered high-quality modelling, texturing, and lighting for major game titles.
- Managed asset conversion to ensure peak cross-platform performance.
Senior Artist at Razorworks (2004-03 – 2006-03)
- Created vehicles, environments, and PR assets for game and marketing use.
- Supported junior artists through guidance and informal mentoring.
- Contributed to R&D efforts exploring new techniques and emerging technologies.
Artist at Criterion (2003-06 – 2003-10)
- Developed environment assets for Burnout 3: Takedown
Art Manager at Smartdog (1997-07 – 2002-11)
- Managed art team operations and schedules while maintaining hands-on involvement in asset creation and quality control.
- Directed recruitment, interviewing, and onboarding to meet expanding project demands.
3D Artist at 3D Films (1996-06 – 1997-02)
- Delivered specialised visual solutions for defence, architectural, and broadcast clients
Graphic Artist at BBC Pebble Mill (1995-05 – 1996-02)
- Created on-air graphics and title sequences for programmes including Top Gear and Ready Steady Cook
