First Class Business Management with Marketing graduate transitioning into digital marketing
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First Class Business Management with Marketing graduate currently working as a Trainee Team Leader at TJX Europe, transitioning into digital marketing. Academic consultancy work has applied strategic frameworks to real client briefs for Pit-Stop and Malawian Coffee Co, supported by industry certifications including Google Analytics 4 and Meta Blueprint. Bringing proven people-management experience from a high-volume warehouse environment alongside developing digital marketing capability.
Trainee Team Leader / Warehouse Associate at TJX Europe Ltd (TK Maxx) (2023-06 – Present)
Final Year Consultancy Project (Team Lead) at Leeds Beckett University (2025-01 – 2025-05)
Part of a 5-person consultancy team engaged by Pit-Stop, a men's personal growth app, to investigate why the app underperforms with 18–25-year-old men against its 10,000-user 2025 target
Academic Marketing Project at Leeds Beckett University (2025-01 – 2025-05)
Developed an individual digital marketing plan for Malawian Coffee Co. (Leeds-based social enterprise coffee brand, real client brief, simulated engagement) using the SOSTAC framework,including PESTEL, Porter's Five Forces, SWOT/TOWS, and STP analysis, culminating in two SMART digital objectives (social media growth, email marketing performance) with defined KPIs and supporting content pieces.
BA (Hons) in Business Management with Marketing – Leeds Beckett University (2022-09 – 2025-06)
A Levels & Technical Diploma – Pontefract New College (2020-09 – 2022-06)