Karen Sedgwick

I have over 15 years marketing experience, primarily in financial services and membership. My current role is Marketing Executive, my previous roles have included Senior Marketing Executive, Campaign Manager and Marketing Communications Manager.

I have experience planning and delivering multi-channel marketing campaigns including qualification launches, syllabus updates and CIOT member milestones. The responsibilities in my current role include key message development and copywriting for adverts, emails, web content, videos and brochures. I manage the relationship with our internal graphic designer and external creative agencies ensuring brand consistency for all marketing assets.

I have experience developing student case studies and coordinating the development and promotion of tax technology podcasts. I also manage social media groups to increase engagement across prospect, student and member audiences. I'm accustomed to working for both large and small organisations and developing relationships with key stakeholders both internally and externally.

June 2022 – present

Chartered Institute of Taxation 

Qualifications Marketing Executive

• Development and delivery of annual qualifications marketing plans to support existing and new tax qualifications
• Planning and execution of multi-channel marketing campaigns including promotion of qualification launches, syllabus updates and CIOT member milestones
• Key message development and copywriting for adverts, emails, web content, videos and brochures 
• Driving and developing student testimonials
• Oversee content production with internal graphic designer and external agency, ensuring brand consistency 
• Managing social media groups to increase engagement across prospect, student and member audiences
• Relationship management with key stakeholders in education and membership teams
• Provide marketing support to the events team for CIOT conferences and events 

Royal College of Nursing

Marketing Coordinator (contract)

• Coordination of student recruitment events, identifying relevant exhibitions, management of logistics, stand requirements, coordination of attendees and marketing collateral
• Order and monitor stock levels of merchandise and incentives, supplier management 
• Content development and build (Dot digital) for student e-newsletters and Congress promotion, coordination of review and update of marketing resources 
• Monthly and ad hoc intranet and extranet content updates (using Sitecore)
• Analysis of monthly membership statistics and report preparation

Career break. Home schooling son during Covid lock-downs.

October 2019 – July 2020

Student – Professional Diploma in Digital Marketing

Digital Marketing Institute

September 2017 – September 2019

Career Break to care for my son

January 2017 – August 2017

Lead Marketing Executive – Retirement products

Just, Reigate

• Design, develop and implement relevant marketing activities that support Financial Intermediary initiatives and plans
• Planning and delivery of IFA network marketing packages including microsites, thought leadership pieces, technical bulletins and news hubs content
• Management of IFA email communications programme and key stakeholder management
• Document approval and management 

Career Break to spend time with family members visiting the UK

December 2012 – May 2016

Campaign Manager – Mature Savings & Individual Retirement

Legal & General, Kingswood

• Production and implementation of integrated marketing campaigns and initiatives to support savings and retirement products and the achievement of business targets
• Management and delivery of IFA network marketing packages to support the promotion of savings products to adviser network members
• Retirement website content development and maintenance, project management of new retirement magazine to kick start customer engagement programme
• Copywriting for both online and offline communications and ensuring that all content is on brand, compliant and suitably positioned to the adviser audience
• Stakeholder management including Product Technical, Compliance, Advertising Standards, Brand, Design and Print agencies

Career break to look after my young son

February 2008 – August 2010

Marketing Communications Manager – Legal Expenses Insurance

First Assist Legal Protection, Sutton

• Delivery of PR and Communications strategy, including all Above and Below the Line activity 
• Manage the implementation, tracking and measurement of integrated campaigns on time and within budget
• Control of corporate website (and intranet) – management of rebrand and site maintenance, SEO and PPC
• Work with key stakeholders such as Product, Sales and Compliance to develop messaging and implement campaign activity 
• Management of monthly town meetings & Reward & Recognition programme
• Key sponsorship & event management including development of assets such as design of stands and other resources for exhibit booth

I completed a Professional Diploma in Digital Marketing in 2020 and a Bachelor of Business Management (major in marketing) in 1997.