Senior Product Manager - Adaptavist (ScriptRunner)
(2024-06)
Leading the global ScriptRunner for Jira product suite across cloud, server, and mobile platforms, with responsibility for commercial success, AI integration, and strategic direction for a team of ~50.
- Defined and executed the short and long-term AI strategy for ScriptRunner, focusing on automation, generative AI features, and machine learning-based product recommendations. Partnered with cross-functional teams to establish ethical AI guidelines and measurable success metrics as well as experiments to prove its value quickly.
- Spearheaded the integration of AI-driven automation features within ScriptRunner to help users generate and optimise Jira scripts through natural language — increasing user productivity and reducing time-to-delivery by over 40%.
- Delivered a new tiered subscription model (Base + Pro), increasing average revenue per user and aligning pricing with customer value.
- Defined hiring and capability strategy to expand the team in 2025, focusing on AI, UX, and data-led product insight.
- Introduced a product analytics system combining usage telemetry and sentiment data to inform prioritisation and growth experiments.
- Collaborated with Atlassian marketplace and AI ecosystem teams to explore integrations and joint go-to-market opportunities.
Lead Product Manager - Department for Work and Pensions (DWP)
(2022-05 - 2024-05)
Owned the digital transformation of Corporate Services and led multidisciplinary squads (~260 staff) through the shift from project-led to product-led delivery models.
- Designed and implemented the Digital Corporate Services UCD strategy, embedding user-centred design across teams and transforming culture from delivery-focused to outcome-focused.
- Built and led the UCD strategy and coaching function, driving adoption of service design, OKRs, and continuous improvement.
- Organised department-wide 'Product & UCD Away Days' to foster innovation, alignment, and professional development.
- Partnered with cross-government digital leaders to align roadmaps and define standards for public service design.
Senior Product Manager - Department for Work and Pensions (DWP)
(2020-12 - 2022-05)
Delivered high-impact public-facing digital products accessed by millions of citizens, with a focus on discovery, design, and user feedback innovation.
- Owned product strategy to improve accessibility, reduce processing time, and increase satisfaction for Carer's Allowance Digital Transformation.
- Created a reusable UI/UX component library used department-wide — accelerating prototyping, ensuring accessibility compliance, and improving UX consistency.
- Pioneered a multi-channel customer feedback platform combining social, email, and in-app data to analyse sentiment and inform prioritisation through near real-time insights.
- Embedded continuous research and data-informed iteration into delivery processes, significantly improving release quality and alignment with user needs.
Product Manager - Home Group
(2017-07 - 2020-12)
Delivered multiple digital and service innovations for one of the UK's largest housing associations.
- Led design and launch of customer self-service mobile and web apps, transforming engagement and operational efficiency.
- Introduced a new product standard for tenancy onboarding called 'Love to Live Here' Guarantee, improving customer satisfaction metrics by 25%.
- Founded the Housing Association Digital Forum and Home Group Imaginarium, driving sector-wide collaboration and experimentation.
- Led startup-to-scale delivery of a wellbeing app for staff and tenants, later adopted across multiple regions.
Product Lead - Leighton
(2016-01 - 2017-07)
Oversaw multiple enterprise-scale digital transformations for clients including British Airways, IKEA, and Ambassador Theatre Group.
- Delivered a £28M Flight Crew Scheduling system overhaul for British Airways — modernising core workflows and enabling mobile-first access.
- Managed delivery of IKEA's new careers site and employee mobile app, improving candidate conversion and onboarding experience.
- Introduced freemium monetisation models for digital platforms, driving additional revenue opportunities through customer segmentation.
- Founded Leighton's first client support function, implementing CRM workflows and apprenticeship programmes.
Lead Product Manager - Lionbridge
(2014-03 - 2016-01)
Senior Data & Information Analyst - UK Asset Resolution Ltd
(2014-01 - 2014-03)
Employment Advisor - Ingeus
(2013-04 - 2013-12)
Technical Database Analyst - Durham University
(2013-02 - 2013-04)
Customer Insight Analyst - Home Group
(2010-08 - 2012-12)
