Karol Lebiedzinski

Marketing Manager with 5+ years of hands-on experience driving growth for B2C and DTC brands. Expert in Meta Ads and Google Ads with proven track record managing budgets up to €250K/month while delivering ROAS 2-3x and 10% conversion rates (3x benchmark). Strong analytical skills with data-driven approach to campaign optimisation.

Experience managing full-funnel marketing from customer acquisition to retention, including CRM/email marketing to improve Customer Lifetime Value. Currently consulting for multiple DTC brands on go-to-market strategy and product launches. Passionate about health, wellness, and fitness.

Freelance Marketing Manager at Multiple DTC Brands (2024-08 – Present)

Partner with Polish DTC brands on full-funnel marketing strategy and execution.

• Partner with Polish DTC brands on full-funnel marketing strategy and execution.
• Manage paid acquisition campaigns across Meta Ads and Google Ads.
• Build and optimise CRM/email marketing workflows to improve Customer Lifetime Value.
• Lead go-to-market rollouts for new product launches.
• Drive customer acquisition through data-driven campaign optimisation.

Freelance Performance Marketing Manager at Gurbacka.pl (2020-01 – Present)

Health & wellness brand managing full-funnel marketing strategy and execution.

• Manage Meta Ads campaigns with budgets scaled up to €250K/month, full ownership of strategy and execution.
• Deliver sustained ROAS of 2-3x and 10% funnel conversion rate (3x industry benchmark).
• Build and manage CRM workflows in ActiveCampaign for customer retention and LTV growth.
• Lead creative strategy: brief UGC creators, storyboard ads, direct content production.
• Generate millions of organic views on TikTok through content strategy.
• Coordinate cross-functional team including nutritionists for product rollouts.
• Implement tracking infrastructure: Meta Pixel, UTM parameters, conversion events.

Digital Marketing Specialist at Fast Track Amsterdam (2022-01 – 2023-05)

Digital marketing specialist managing paid advertising campaigns for B2C digital product.

• Managed Google Ads campaigns (€10K/month) for B2C digital product.
• Optimised campaigns using Google Analytics with data-driven approach.
• A/B testing across ad copy, landing pages, and audience targeting.
• Fast-paced startup environment requiring adaptability and quick execution.

Business Development Representative at Tech & Fintech.G2 Recruitment (2023-09 – 2024-09)

Business development representative working with high-growth fintech companies.

• Worked with high-growth fintech companies including Mollie and Bunq.
• Led client meetings and defined project requirements.
• Developed commercial awareness and stakeholder communication skills.

Degree in Communication Science – University of Amsterdam (UvA) (2023)

Degree in Media and Culture – University of Amsterdam (UvA) (2023)