Kashif Iqbal

I oversee a large portfolio of retail accounts across my territory, driving sales growth, brand visibility, and strategic distribution within the FMCG sector. My role involves managing relationships with independent retailers, wholesalers, and key partners, ensuring optimal product placement, stock levels, and in-store execution.

I analyse sales performance, identify growth opportunities, negotiate commercial agreements, and implement promotional strategies to maximise revenue and market share. With a strong understanding of retailer behaviour and local market dynamics, I focus on delivering consistent performance, expanding distribution, and building long-term commercial partnerships.

Experienced Business Development Manager with a strong background across card payments, franchise consultancy, and FMCG retail distribution. I specialise in acquiring and managing SME clients, structuring commercial agreements, and driving revenue growth through relationship-led sales.

In card payments, I worked closely with independent retailers and hospitality businesses, analysing turnover, structuring competitive merchant solutions, and building long-term residual income streams. As a franchise consultant, I focused on business recruitment, territory development, CRM management, and guiding prospective franchisees through due diligence and onboarding. In FMCG, I manage a large portfolio of retail accounts, driving distribution, in-store execution, product launches, and territory growth within a competitive market.

I combine commercial negotiation skills, data-led decision making, multilingual communication, and strong local market knowledge to consistently deliver performance and build trusted partnerships.

BA 2.1 higher International Politics